eMoviePoster.comAuction History Result 3g224 POWER & THE PRIZE pressbook '56 Robert Taylor, Elisabeth Mueller, today's changing morals! Date Sold 7/10/2011Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12 1/4" x 17"; 12 pages). Also included is a herald that has 4 pages (Learn More) The Power and the Prize, the 1956 Henry Koster post-World War II (WWII) romantic melodrama ("Challenging Drama of Today's Changing Morals"; "Based on the Book by Howard Swiggett"; about an American executive working in England, and he wants to marry a European war refugee, and his business associates tell him he will ruin his future with the firm, but he doesn't care) starring Robert Taylor, Burl Ives, Charles Coburn, Sir Cedric Hardwicke, Mary Astor, Richard Deacon, and Elisabeth Mueller (billed as "Introducing Elisabeth Mueller"). Note that Elisabeth Mueller was a Swiss actress who rose to prominence in a role in 1954's "Afraid to Love". She was next cast in this movie after original choice Maria Schell dropped out, but after this, prominent roles became scarcer, and after 1959, she returned to the stage and never made another movie. NOTE: Click on linked names to see a biography. Important Added Info: Note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald that was included with it, and it is pictured next to the pressbook below. Also note that we have provided an image of the front and back covers of the pressbook, plus an image of any supplements or heralds (if there are any included with this pressbook), but of course, the winner of this auction will receive the entire single pressbook we are selling (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: very good to fine, NO CUTS. Learn More about condition grades
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