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Auction History Result

2z051 ROYAL CROWN COLA 26x39 advertising poster 1943 Rita Hayworth in uniform serving R.C. Cola!

Date Sold 1/3/2019
Sold For: Login or Register to see sold price.

An Unfolded Advertising Poster (measures 26 1/4" x 39" [67 x 99 cm]) (Learn More)

RC Cola (short for Royal Crown Cola) is an American brand of cola-flavored soft drink developed in 1934. In 1905 Claud A. Hatcher (partially because of a feud between him and the local Coca-Cola salesman) started producing soft drinks under the name Union Bottling Works. The first product in the Royal Crown line was Royal Crown Ginger Ale followed by Royal Crown Strawberry, and Royal Crown Root Beer. In 1910 the company was renamed Chero-Cola and then Nehi Corp in 1925. In 1934, Rufus Kamm reformulated an existing flavor and it was re-released as Royal Crown Cola. in 1955, the company was renamed to Royal Crown Company after the success of its RC Cola brand. In 1984, RC Cola accounted for approximately 4-5% of soft drink sales in the United States, behind only Coke, Pepsi, Dr. Pepper, and Seven Up.
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Important Added Info: Note that we auctioned this poster once before, 7 years ago. Now the person who purchased it has re-consigned it to us, so it is still the only example of this poster we have ever auctioned! Note that this poster is not "roll-able", because the paper is thick enough that rolling it would surely damage it (but the poster is not fragile). Therefore we will send it in a large flat package that measures approximately 28" x 41". Please bear that extra shipping cost in mind BEFORE placing a bid on this poster!

Note that this item needs to be shipped in an oversized flat package. Most of these items absolutely can only be sent in flat packages, and could not possibly be rolled into a tube. Some of them might SEEM like they could be rolled in a tube, like a half-sheet, but they can't. The reason these items are in this auction is specifically because they CAN'T be rolled (because rolling any of them would damage them, even if they somehow can be rolled). So please bear in mind that this item must be sent in a LARGE flat package (the size of the package will depend on the size of the item when ready for shipping), and bear this added expense in mind before placing a bid on it.

Condition: very good to fine. The poster was created on a heavy board stock. There are smudges in the left of the top border and in the two left boxes, and some tiny surface paper loss and tinier paper loss around the edges. There are a few scuffs in the borders and one in the hair of the man at right. Other than the above, the poster is in really nice condition, and it is not aged or fragile. I would think that few of these signs survived at all, and fewer still would have survived in this nice condition!
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