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Auction History Result

1b277 PAUL LAZARUS signed letter 1947 asking an Ohio theater manager to promote Body and Soul!

Date Sold 10/3/2017
Sold For: Login or Register to see sold price.


An Autographed Letter (measures 8 1/2" x 11" [22 x 28 cm]) (Learn More)

Paul Lazarus was an advertising executive for Warner Bros, United Artists, and Columbia Pictures from the 1930s to the 1950s. He also was Director of Advertising and Publicity at Columbia Pictures, and he later taught screenwriting at UCSB.
Important Added Info: Note that this item has been personally autographed (signed) by Paul Lazarus! It is written on United Artists stationery, and Mr. Lazarus is asking a theater owner to make an extra effort to promote John Garfield's "Body and Soul", because "it is the kind of picture that responds to advertising, publicity, and exploitation". The man Lazarus wrote to replied on the back of the letter, and he typed that he would "do everything to sell this attraction in situations I cover"! Our consignor obtained this autograph from a reputable autograph dealer and he (and we) believe the autograph to be authentic.

Condition: very good.
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