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Auction History Result

4d343 WINTER CARNIVAL trade ad '39 Ann Sheridan, Richard Carlson & Helen Parrish, great art!

Date Sold 1/29/2017
Sold For: Login or Register to see sold price.


An Original Vintage Movie Trade Ad (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 2 pages) (Learn More)

Winter Carnival, the 1939 Charles Reisner snow skiing sports melodrama ("Youth hits the high spots..with the brakes off!"; "Breathless as a ski-flight... zippy as a bobsled on a mountain run... happy as a college yell!"; "It's the hottest thing that ever hit the ice!"; "Actually photographed at Dartmouth College in the heart of the glorious White Mountains!") starring Ann Sheridan ("in the season's gayest picture!"), Richard Carlson, Helen Parrish, Robert Armstrong, Virginia Gilmore, Alan Baldwin, Marsha Hunt, James Corner, and Robert Walker. Note that there is a fascinating, yet extremely sad, piece of trivia about this movie. Originally, legendary writer F. Scott Fitzgerald was assigned to write the movie. Author Budd Schulberg, son of former Paramount studio head B.P. Schulberg, was a co-writer, and when Fitzgerald showed up, Schulberg met him and had champagne that his father had given him, and the two got massively drunk! Schulberg did not know that Fitzgerald was a recovering alcoholic, and he made such a scene that both men were fired from the movie, and they are uncredited on any movie paper.
NOTE: Click on linked names to see a biography.
Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a yearbook or magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!).

Condition: good to very good.
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