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Auction History Result 4d341 SUTTER'S GOLD trade ad '36 stone litho of Edward Arnold & Binnie Barnes in Cali Gold Rush! Date Sold 1/29/2017 Sold For: Login or Register to see sold price. An Original Vintage Movie Trade Ad (measures 9" x 12 1/4" [23 x 31 cm]; 4 pages) (Learn More) Sutter's Gold, the 1936 James Cruze California gold rush mining adventure melodrama ("The screen's thundering drama of men mad with the greed for gold!"; "The thundering drama of gold rush days!"; "Based on Blaise Cendrar's Novel"; a highly fictionalized biography of the man who found gold on his ranch, which led to the famous 1849 California gold rush!) starring Edward Arnold (in the title role as John Sutter), Lee Tracy, Binnie Barnes, Katharine Alexander, Montague Love, Addison Richards, John Miljan, Harry Carey Sr., Bryant Washburn, Robert Warwick, Gaston Glass, Russell Hopton, William Janney (billed as "W.M. Janney"), Sidney Bracy, and Nan Gray. Note that there is an asterisk after Edward Arnold's name in the credits, which leads to an explanation that he is in the movie "by arrangement with B.P. Schulberg". It had been bought by Universal in the 1920s for Sergei Eisenstein (who finished a treatment for the film), but it was never made. William Faulkner also did a treatment of the story for Howard Hawks in 1934 but it never progressed further. Universal surely later wished they had forgotten all about it, because their 1936 movie cost $2,000,000 to make, 20 times the average Universal movie of the time, and did terribly at the box office. Also note that at the same time this movie was made, there was a German version released, called "Der kaiser von Kalifornien", which altered the story somewhat. NOTE: Click on linked names to see a biography. Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a yearbook or magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: good to very good. Learn More about condition grades 
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