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Auction History Result 6t030 LOVE PARADE pressbook 1929 Maurice Chevalier, Jeanette MacDonald, Ernst Lubitsch, ultra rare! Date Sold 5/29/2018 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 11" x 17" [28 x 43 cm]; 28 pages). Also included is an ad supplement that has 4 pages, and also a herald that has 4 pages. (Learn More) The Love Parade, the 1929 Ernst Lubitsch (nominated for the Best Director Academy Award for this film) mythical country royalty romantic musical comedy ("Paramount's greatest talking-singing picture"; "From the play 'The Prince Consort' by Leon Xanrof and Jules Chancel"; nominated for the Best Picture Academy Award; about a queen of a mythical country who marries a diplomat, who is expected to act as a royal consort, but he is unhappy with that role) starring Maurice Chevalier (nominated for the Best Actor Academy Award for this film), Jeanette MacDonald, Lupino Lane, Lillian Roth, and Eugene Pallette. Note that this was director Ernst Lubitsch's first talking movie! NOTE: Click on linked names to see a biography. Important Added Info: Note that we have never before auctioned this pressbook! Also note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald which is pictured next to the pressbook below. Also note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Almost every Academy Award winning movie would have a special "Academy Award winner" supplement. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: good to very good, NO CUTS. The pressbook is complete and uncut. It was folded across the middle, but because the interior pages are newsprint, we would hate to re-fold it, because the interior pages could separate on the fold. This is like the MGM pressbooks of the mid 1930s, where the covers are printed on high quality paper and the interior pages are printed on cheap pulp paper (see our images). Learn More about condition grades 
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