eMoviePoster.comAuction History Result g268 UTICA CLUB BEER & ALE billboard poster 1960s Date Sold 5/23/2006Sold For: Login or Register to see sold price. An Original Vintage Folded Billboard Advertising Poster (measures approximately 9' x 12') (Learn More) Utica Club, the billboard advertising poster encouraging people to buy Utica Club beer and ale. Note that Matt Brewing Company (formerly F.X. Matt Brewing Company) is a family-owned brewery in Utica, New York. It is the fourth oldest family-owned brewery in the United States, having brewed beer since 1888. Its most popular product is the Saranac line of beers which includes Utica Club beer. During Prohibition, the company stayed afloat by producing soft drinks under the label Utica Club. After the end of Prohibition, Utica Club became the name of the brewery's flagship beer, promoted during the 1950s and 1960s by two beer steins, Schultz and Dooley, voiced by Jonathan Winters. The brewery became popular throughout the Northeast based on Utica Club and its current flagship beer, Saranac. If you know who did the art (if any), please let us know. Important Added Info: Note that this billboard advertising poster was printed in 12 sections designed to overlap. When the 12 pieces are properly assembled, the poster measures approximately 9' x 12' (this is a very rough approximation, as billboards can vary in size). Note that this poster is NOT a movie poster, but was an advertising billboard poster created around the 1960s, and designed to be glued to billboards on the highway. This poster was clearly never used, for if it had been, it would have been glued to a billboard, and impossible to remove. Also, note that although this poster was never used, it was stored in a warehouse for many years, and has some smudging, staining, and light water staining. While the poster has survived in about as good condition as one might hope, given its very large size, please do not bid on this poster expecting it to be without defects, as it likely has many minor ones, especially along folds and around the edges. Condition: very good. Learn More about condition grades
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