ARE YOU LOOKING TO BUY MOVIE POSTERS OR RELATED ITEMS? We are the world's leading auctioneer of movie posters and related items. You are currently on one of our non-auction pages. We hold 4,000 to 5,000 auctions every FOUR WEEKS. To learn more about our auctions, click here. To register to bid on our auctions, click here.


In the past 32 years, we have auctioned MORE movie paper for MORE money than ANY other auction company, period!

EVERY item we auction starts at $1, with NO reserve, and NO buyers premium, and EVERY item is honestly described, with an unenhanced super-sized image!

We charge consignors the lowest rates of ANY major auction, and we have held over 1,834,000 online auctions!

Go to our current auctions in our Auction Galleries, and you will quickly see why we are the most trusted auction site! was founded in 1999 as the first all-movie poster auction website. We have auctioned well over 1.8 MILLION posters (movie and NON-movie), lobby cards, stills and related items through our auctions since 1999, surely the most of any online auction! - The most trusted vintage original movie poster site & the only major online auction with no buyers premiums!

Did you know... that studios sometimes created entirely different lobby cards for re-releases, and sometimes did ones that were pretty much the same?

Return to Did You Know Archive
Added: 08/21/2017

There are three main kinds of re-release lobby sets:

1) This type of set is pretty much the same as the original in every way. Sometimes there is a "Back Again" or "A re-release" added, and of course the NSS changes (if both sets are after 1940). Sometimes they were apparently trying to fool people into thinking they were seeing a new movie, and there is no mention of a re-release (an example is some of the Warner Bros re-releases from 1944 and 1945 when their top stars were off at war, and they re-released their top films from 1935 to 1939 with no indication of being re-releases, except that they switched the kind of paper used, perhaps to save money, because they went from a paper with a high quality linen-like look, to simple "flat" paper).

Original The Adventures of
 Robin Hood lobby card
R1945 The Adventures of Robin Hood
with same scene and near identical layout

2) This type of set is pretty much the same as the original, EXCEPT the re-release is duotone or one color where the original was full color. This was done to save money. It usually means the film was not expected to make a lot of money (or it was on its third or fourth re-release, so they felt a lot of "selling" wasn't necessary).

Original Mr. Smith Goes to
 Washington lobby card
R1949 Mr. Smith Goes to Washington
with similar scene but in duo-tone

3) This type of set has a different title card (if there is a title card) and/or the scenes are somewhat to quite a bit different. This normally means this is a good movie that took in a lot on its re-release, so it paid to have all new material designed. Sometimes a star who was not major when the movie was first released has become major in the interim, so their billing and size of them images changes on the re-release (examples are Marilyn Monroe, Alan Ladd and many others). Also, the person who picked the scenes for the first release lobbies often did not know what the best scenes were, so those are sometimes not pictured. On a re-release where new scenes were picked, they often made sure to include the most memorable scenes, so often the re-release set can have better overall scenes than the original.

Original Casablanca lobby card R1949 Casablanca card with
different scene (but it is now 2-color)

There are no hard and fast rules to this, so there are many exceptions to all of the above!

If you want to see what originals vs. re-releases look like (or, in the case of specific cards, to tell if they are originals or re-releases, because it can be tricky in many cases), then please go to where you will find the results of 198,249 lobby card auctions, and start looking.

But please, if you find ANY mistakes, no matter how trivial, please email us to let us know what you found, and we promise to correct it! If you solely post here (or on any other forum), we may not see it, and miss it.

Thanks very much for any help you provide!

Complete Buyer Protection - No time limit on our guarantees & NO buyer beware
Hershenson Help Hotline - Direct line to Bruce (our owner!) for urgent problems
Also, please read the following two pages of Consignor Reviews - Page 1, Page 2, and two pages of Customer Reviews of our company - Page 1, Page 2, which shows you in our customers' own words exactly what makes our company and our auctions so very different from all others!

LAMP Approved - Founding Sponsor since 2001 - eMoviePoster
Postal Mailing Address:
Bruce Hershenson, P.O. Box 874, West Plains, MO 65775. 
(For our UPS or FedEx address, click here)
phone: +1 417 256-9616     fax: +1 417 257-6948
E-mail: Contact Us
Hours of Operation:
Monday - Friday 8:30 AM - 12:00 PM & 1:00 PM - 5:00 PM (CST)