ARE YOU LOOKING TO BUY MOVIE POSTERS OR RELATED ITEMS? We are the world's leading auctioneer of movie posters and related items. You are currently on one of our non-auction pages. We hold 4,000 to 5,000 auctions every FOUR WEEKS. To learn more about our auctions, click here. To register to bid on our auctions, click here.


In the past 32 years, we have auctioned MORE movie paper for MORE money than ANY other auction company, period!

EVERY item we auction starts at $1, with NO reserve, and NO buyers premium, and EVERY item is honestly described, with an unenhanced super-sized image!

We charge consignors the lowest rates of ANY major auction, and we have held over 1,834,000 online auctions!

Go to our current auctions in our Auction Galleries, and you will quickly see why we are the most trusted auction site! was founded in 1999 as the first all-movie poster auction website. We have auctioned well over 1.8 MILLION posters (movie and NON-movie), lobby cards, stills and related items through our auctions since 1999, surely the most of any online auction! - The most trusted vintage original movie poster site & the only major online auction with no buyers premiums!

Did You Know... that I am changing my long held opinion about whether studios ever distributed half-sheets and inserts folded, or if that was solely done only at some exchanges?

Return to Did You Know Archive
Added: 02/06/2017

Over the years, I have talked to as many old-time collectors and dealers as I can to find out why some half-sheets are found folded and others are found unfolded. Based on these conversations, I had reached the conclusion that in the 1920s and 1930s half-sheets and inserts were distributed directly from studios only unfolded, but that when NSS took over distributing most posters in 1940, that they then began offering theaters the choice between receiving them folded or unfolded (and the half-sheets were almost always folded once each way, while the inserts were almost always folded twice horizontally, resulting in three vertical folds).

But recently I was talking to a very long time collector, and he has a different viewpoint, based on his personal experiences buying directly from poster exchanges (he is one the very fortunate collectors who was smart enough to buy directly from poster exchanges back in the days when they had great selections). He tells me that there were two poster exchanges that folded every half-sheet and insert they received when they arrived (because they stored those on shelves, along with one-sheets and lobby cards) while the many other poster exchanges did NOT fold any of them (because they stored those in special larger bins).

I have no reason to doubt what he says, and I will now use the above information. It also means that means I must amend something else I have long thought. Given how perfectly the half-sheets and inserts were folded, I thought there must have been some kind of "folding machine" that let you do it in bulk, but this collector thinks they were folded at those two poster exchanges by hand. I have tried to replicate this myself, and it is VERY hard to do (which is why I thought there was a machine), but it makes sense that people who were folding hundreds or thousands at a time would get REALLY good at it!

So the most important things to take away from this is that no matter how long you have been collecting you can still learn new things, and that if you are looking for a specific half-sheet or insert that is unfolded, you should keep looking for it, because the chances are good that one will eventually turn up!

Complete Buyer Protection - No time limit on our guarantees & NO buyer beware
Hershenson Help Hotline - Direct line to Bruce (our owner!) for urgent problems
Also, please read the following two pages of Consignor Reviews - Page 1, Page 2, and two pages of Customer Reviews of our company - Page 1, Page 2, which shows you in our customers' own words exactly what makes our company and our auctions so very different from all others!

LAMP Approved - Founding Sponsor since 2001 - eMoviePoster
Postal Mailing Address:
Bruce Hershenson, P.O. Box 874, West Plains, MO 65775. 
(For our UPS or FedEx address, click here)
phone: +1 417 256-9616     fax: +1 417 257-6948
E-mail: Contact Us
Hours of Operation:
Monday - Friday 8:30 AM - 12:00 PM & 1:00 PM - 5:00 PM (CST)