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Cool Item Of the Week: Sweet Smell of Success pressbook

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Added: 03/04/2013

As many of you know, I, Bruce Hershenson, owner of eMoviePoster.com, have collected pressbooks (and related movie paper like studio yearbooks) for over 30 years, and I have the world's foremost collection of such material. I thought I would share one item with you each week, the type of items you almost surely have never seen before, and which might not come up for sale for DECADES!

This week, I have the pressbook from Sweet Smell of Success, the classic 1957 Alexander Mackendrick newspaper gossip columnist press agent melodrama ("Pour it on, sonny, pour it on...tell J.J. the latest dirt for his morning column...sixty million avid readers are waiting...tell him about the Senator and the blonde...tell him about that crooner who smokes that 'crazy' brand...pour it on sonny...light his cigarettes and make with the jokes...keep him amused - and try to forget what he's going to do to you when you tell him about his kid sister!"; "Tonight's gossip...tomorrow's gospel!"; "Beware these 'gentlemen' of the press!"; "'C'mon baby... do it for me, baby... go to him!'"; "'There's no woman for me Susie, you know that... you're my own sister!'"; "The world-famed columnist who commands sixty million readers... He can make a star, break a senator or 'fix' a politician - in ten words or less! And this is the kid who had ideas about taking over!"; "The motion picture that will never be forgiven - or forgotten!"; "They know him - and they shiver - the big names of Broadway, Hollywood and Capitol Hill. They know J.J. - the world-famed columnist whose gossip is gospel to sixty million readers! They know the venom that flickers in those eyes behind the glasses - and they fawn - like Sid Falco, the kid who wanted 'in' so much, he'd sell out his own girl to stand up there with J.J., sucking in the sweet smell of success! This is J.J.'s story - but not the way he would have liked it told!"; "Screenplay by Clifford Odets and Ernest Lehman"; "From the Novelette by Ernest Lehman"; with some of the wildest dialog ever heard in any movie!) starring Burt Lancaster (as J.J. Hunsucker), Tony Curtis (as Sidney Falco), Susan Harrison (billed as "Introducing Susan Harrison"), ("Featuring") Martin Milner (billed as Marty Milner), Sam Levene, Barbara Nichols, Jeff Donnell, The Chico Hamilton Quintet, Emile Meyer, David White, Lawrence Dobkin, and Lurene Tuttle.

Here is an image of the front cover and back cover poster page:

Each week I will showcase a different pressbook (or related item) from my collection (so in just 20,000 weeks or so, I will have shared the entire collection with you!). And remember to check out our previous Cool Items of the Week in our Cool Item of the Week archive (which is now fully searchable!).


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