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Cool Item Of the Week: To Each His Own pressbook

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Added: 03/14/2016

As many of you know, I, Bruce Hershenson, owner of eMoviePoster.com, have collected pressbooks (and related movie paper like studio yearbooks) for over 30 years, and I have the world's foremost collection of such material. I thought I would share one item with you each week, the type of items you almost surely have never seen before, and which might not come up for sale for DECADES!

So below is the pressbook from To Each His Own, the 1946 Mitchell Leisen World War I (WWI) romantic family relationship mother/child melodrama ("One of the three great love stories of all time!"; "A Love Every Woman Will Understand...But Few Would Dare to Live!"; "She lived a dream...ofa love too exquisite to last."; "TO HER... a lifetime in this moment - TO HIM ... just a moment in his lifetime"; "Produced by Charles Brackett"; about a woman who has an affair with a World War I aviator, and she becomes pregnant and before they are married, he is killed in action, and she gives the baby up for adoption, and then during World War II, she runs into him, and does not reveal that she is his mother) starring Olivia De Havilland (in her Best Actress Academy Award winning role), Mary Anderson, Roland Culver, Virginia Welles, Phillip Terry, Bill Goodwin, and John Lund (billed as "introducing John Lund"). Note that Paramount made an unusual casting decision in having John Lund play both the father killed in action and also his grown son, although Olivia De Havilland plays herself as both a young woman and an older mother!

Here is an image of the pressbook's covers and two interior pages:

   

Each week I will showcase a different pressbook (or related item) from my collection (so in just 20,000 weeks or so, I will have shared the entire collection with you!). And remember to check out our previous Cool Items of the Week in our Cool Item of the Week archive (which is fully searchable!).


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