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Auction History Result

Lot #: #134 FREE & EASY rotogravure one-sheet movie poster '30 Buster Keaton!

Date Sold 12/18/2004
Sold For: Login or Register to see sold price.
Appears in Vintage Hollywood Posters 8
CATALOG SOLD OUT

The image at right appears in the auction catalog we published as shown above and was sold long ago and we do NOT have it available for purchase.



An Original Vintage Theatrical Folded One-Sheet Movie Poster (measures 27" x 41") (Learn More)

Free and Easy, the 1930 Edward Sedgwick Hollywood California movie making romantic musical comedy (about a Kansas girl who wins a beauty contest and her and her mother get a trip to Hollywood along with an agent who is supposed to look after her, but he actually is in love with her!) starring Buster Keaton ("His first all talking picture"), Anita Page, Trixie Friganza, Robert Montgomery, Fred Niblo, and Lionel Barrymore. Note that because a major plot point involved the leads going to Hollywood and trying to break into movies, MGM had many of their top stars appear in cameo roles during a sequence where Buster Keaton is chased through various sound stages where MGM movies were being filmed. Also note that this was Buster Keaton's first talking picture, and of course, we know that he did not have nearly the success in talkies as he had in silents, but that was caused by other reasons (he had a great speaking voice for a comedian!).
NOTE: Click on linked names to see a biography.
If you know who did the art (if any), please let us know.
Important Added Info: IMPORTANT! We had a rare slip-up in the catalog photo of this poster. There is a prominent creased area just below the middle crossfold, and when the poster was photographed for our catalog, there was glare on this area, and it makes it look as though the poster might have paper loss in that area. We did not catch the glare until after the catalog went to press. IN ACTUALITY, THE POSTER IS COMPLETE AND HAS NO DAMAGE IN THAT AREA! We have added a second digital photo that shows the poster without the glare, as well as a close-up of that area.

In the late 1910s through the early 1930s, MGM (and sometimes Paramount and a couple of other studios) would often make a regular one-sheet for a movie and, instead of a second style regular one-sheet, would instead make a special "rotogravure" one-sheet. Named after the rotogravure picture sections at the time popular in Sunday newspapers, these one-sheets would be printed in a single color, often sepia, but sometimes other colors, and they would usually incorporate pictorial images from the movie combined in a montage fashion. Very few rotogravure one-sheet have survived, since they were printed on the same paper stock used in newspapers of the time, and the paper is very fragile and often darkens.

Condition: very good. there is an extra vertical foldline approximately 1/2" to the right of the regular one, and running slightly diagonally; there is separation at the ends of several of the foldlines and a few tears around the edges of the poster; there are stains in the lower part of the left blank border, which look to be a minor printing defect; there is 2" of separation at the top crossfold, 1" at the middle crossfold, and 2" at the bottom crossfold; there is an enlarged pinhole in the top right corner; there is tiny paper loss in the lower part of the right blank border. The above defects are basically minor, and except for what is described above, the poster is in quite nice condition. After linenbacking by a talented professional, this poster would look wonderful! Note that the image of this poster in our printed catalog shows an area of white in the vertical foldline just below the middle crossfold. THIS WAS CAUSED BY GLARE AT THE PHOTOGRAPHER, that was not caught until the catalog was printed. IT IS ONLY IN THE CATALOG, AND NOT IN THE POSTER! We have provided new photographs of the poster, as well as detail photos of certain areas of the poster, so you can know for sure the actual condition of the poster.
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