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Auction History Result 1h0021 URTRUEB URHELL 36x50 Swiss advertising poster 1957 Celestino Piatti art of beverage w/flower! Date Sold 12/26/2021 Sold For: Login or Register to see sold price. An Unfolded Swiss Advertising Poster (measures 35 1/2" x 50 1/4" [90 x 128 cm]) (Learn More) Urtrueb Urhell, the 1957 Swiss advertising poster promoting varieties of apple cider from OVA, and featuring Celestino Piatti artwork showing unfiltered cider on the left and filtered on the right. Celestino Piatti was one of the best-known Swiss graphic artist, painter and book designer. His first international success came as a designer of posters, and he designed more than five hundred, many of which won prizes. In 1964 his work was included in the graphic design section of documenta III in Kassel. In 1961, Piatti became the designer for the newly founded Deutscher Taschenbuch Verlag (DTV) of Munich. As well as their cover designs, Piatti was responsible for the company's typography, signets, letterheads, advertisements and posters, giving the DTV catalogue a uniform identity which combined the International Typographic Style with quirky illustration. From 1961 (beginning with Heinrich Boll's Irisches Tagebuch) to 1991, he designed almost all of DTV's publications, a total of more than 6,300 titles. A motif that runs through his entire work is the owl, as a messenger of good luck or misfortune or as a symbol of wisdom. In 1992 Piatti told a magazine, "You can draw an owl a thousand times, and never find out its secret". Artist: Celestino Piatti Important Added Info: Note that we have never before auctioned this Swiss poster! Condition: good. The poster was never folded. It has some creases scattered in the image and a few small tears in the borders. It apparently had a snipe taped in the bottom center area, and it was removed, but there are brown tape stains in that area (see our image). Learn More about condition grades 
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