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Auction History Result 1h0019 REGIE-GOLD 47x66 German advertising poster 1932 Ludwig Hohlwein art of man w/cigarette, rare! Date Sold 12/26/2021 Sold For: Login or Register to see sold price. An Unfolded German Advertising Poster (measures 47" x 66" [119 x 168 cm]) (Learn More) Regie-Gold, the 1932 German advertising poster (with a tagline that translates to "Your choice") promoting the purchase of Regie-Gold cigarettes, and featuring Ludwig Hohlwein art of a smiling man enjoying a smoke. The Austrian Imperial and Royal Tobacco Directorate was founded in 1784 and cultivation, production and trade were reserved for the state. This right was later relaxed in return for corresponding taxes, which particularly affected trade. After the World War I (WWI), a large part of the tobacco growing areas and factories were lost. Ludwig Hohlwein was a German artist from the 1890s until his passing in 1949. He is one of the best known German poster artists (though his reputation suffered because of his work with the Nazis)! Initially an architect student who illustrated for newspapers, he went on to design book decorations, booklets, and advertising posters. He joined the Nazi Regime in 1933 after refusing an offer to emigrate to the United States, and created government program posters as well as advertisements for the 1936 Munich Olympics. Poster historian Alain Weill says "Hohlwein was the most prolific and brilliant German posterist of the 20th century. Beginning with his first efforts, Hohlwein found his style with disconcerting facility. It would vary little for the next forty years. The drawing was perfect from the start, nothing seemed alien to him, and in any case, nothing posed a problem for him. His figures are full of touches of color and a play of light and shade that brings them out of their background and gives them substance". NOTE: Click on linked names to see a biography. Artist: Ludwig Hohlwein Important Added Info: Note that we have only previously auctioned one example of this German poster! Also note that this advertising poster was printed in 2 sections designed to overlap. Condition: good. The poster was never folded. The top section has tape on the back of the right border that darkened the front of that blank border. The bottom section has tape on the back of the top of that section, which darkened the top of that part of the image, which falls in the center of the combined image (see our image). There are also some creases and small tears around the edges and some have small pieces of tape on the back. Learn More about condition grades 
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