eMoviePoster.comAuction History Result 3a015 EASY TO WED trade ad '46 art of Van Johnson & Esther Williams by Jacques Kapralik! Date Sold 8/12/2012Sold For: Login or Register to see sold price. An Original Vintage Theatrical Trade-Ad (measures 9 1/2" x 12 1/4" [24 x 31 cm]; 2 pages) (Learn More) Easy to Wed, the 1946 Edward Buzzell romantic marriage comedy ("Van Sings! Van Dances! Van Romances!";"MGM's big Technicolor musical!"; "From the screenplay 'Libeled Lady' by Murine Watkins, Howard Emmett Rogers and George Oppenheimer") starring Van Johnson ("He Sings! Dances! Romances!"), Esther Williams, Lucille Ball, Kennan Wynn, Cecil Kellaway, Carlos Ramirez, Ben Blue, and Ethel Smith (billed as "Ethel Smith at The Organ"). Note that this movie was a re-make of the 1936 movie "Libeled Lady", with Jean Harlow in the lead role, and they give credit to the earlier movie's screenplay on the poster. NOTE: Click on linked names to see a biography. Artist: Jacques Kapralik Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from a magazine. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: very good. Learn More about condition grades
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