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Auction History Result 8d0123 COLUMBIA PICTURES 1928-29 campaign book 1928 full-color ads for upcoming movies, rare! Date Sold 4/4/2021 Sold For: Login or Register to see sold price. An Original Vintage Campaign Book (measures 11" x 14" [28 x 36 cm]; 52 pages) (Learn More) Columbia Pictures Season 1928-1929, the 1928 Columbia Pictures campaign book ("The perfect 36") sent to theater owners to encourage them to show upcoming Columbia movies scheduled for 1928 and 1929. The book includes many pages of images and information about Columbia's stars and upcoming movies including: The Fall of Eve, The Scarlet Woman, Stool Pigeon, and many more (and many of these are "lost" films which means that no surviving copies are thought to exist). This book shows that Columbia was starting to come into its own as a significant studio, because it is filled with all full-page full-color ads, many signed by artists, with some fantastic artwork. It is also very well worth noting that Frank Capra had not yet achieved his fame as a master director, for he is not even mentioned on the ads for the movies he directed (in the following year, Columbia would begin promoting him in the ads, and soon after, he would be one of the most mentioned and pictured people in each of the campaign books). Note that also this year, Columbia made a small version of this book (it measured 5" x 7", and only had small fold-out black & white ads). No doubt they sent this large deluxe book to major theaters, but only sent the little version to smaller theaters! Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars! NOTE: Click on linked names to see a biography. Important Added Info: Note that we have only previously auctioned one example of this softcover version of this campaign book, and it sold for $1,255! The person who purchased it has now reconsigned it to us, so it is still the only example of this campaign book we have ever auctioned! Note: We have 12 images of the campaign books in this set, but due to a space limitation, only TEN of the 12 images are displayed above. However, there is a "supersize" link to the right of those images that lets you see the other 2. Condition: very good to fine. The center four pages of the book have separated from the rest of the book (but not from each other). Otherwise, the book is in really nice condition! Learn More about condition grades 
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