ARE YOU LOOKING TO BUY MOVIE POSTERS OR RELATED ITEMS? We are the world's leading auctioneer of movie posters and related items. You are currently on one of our non-auction pages. We auction 3,000+ items every TWO WEEKS. To learn more about our auctions, click here. To register to bid on our auctions, click here.


In the past 30 years, we have auctioned MORE movie paper for MORE money than ANY other auction company, period!

EVERY item we auction starts at $1, with NO reserve, and NO buyers premium, and EVERY item is honestly described, with an unenhanced super-sized image!

We charge consignors the lowest rates of ANY major auction, and we have held over 1,717,000 online auctions!

Go to our current auctions in our Auction Galleries, and you will quickly see why we are the most trusted auction site! was founded in 1999 as the first all-movie poster auction website. We have auctioned well over 1.7 MILLION posters, lobby cards, stills and related items through our auctions since 1999, surely the most of any online auction! - The most trusted vintage original movie poster site & the only major online auction with no buyers premiums!

What are the objects in the corners of some images? Learn More
Login or Register to see large images.
Auction History Result

Lot #: 243 UNIVERSAL 1931/32 YEARBOOK yearbook

Date Sold 12/5/1998
Sold For: Login or Register to see sold price.
Appears in Vintage Hollywood Posters 1

The image at right appears in the auction catalog we published as shown above and was sold long ago and we do NOT have it available for purchase.

Universal 1931-32, the 1931 campaign book featuring upcoming Universal movies and stars from movies that were planned for production or release by Universal in the coming year. The highlight of the book is, of course, the incredible full-page full-color ad for Frankenstein, with Bela Lugosi as the monster, and he is depicted as a green giant with rays coming out of his eyes! Obviously, soon after this book was created, Boris Karloff was hired, and the concept of the monster was significantly changed. There is also a wonderful full-page full-color ad for The Murders in the Rue Morgue, and full-page full-color ads for the 26 movies (including the above two) that Universal planned for the coming year, plus three pages about other things Universal was doing. We have included images of the front cover of the book and six of the two-page spreads (but we wish we could have photographed the entire book, because there are so many incredible images!). THIS IS REALLY ONE OF THE ABSOLUTE NICEST CAMPAIGN BOOKS I HAVE EVER SEEN IN TERMS OF ART, PLUS IT OF COURSE HAS THE FRANKENSTEIN AD! Many of the pages that are not pictured are just as nice as the ones that ARE pictured! Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Also note that, as was often the case with these campaign books, some of the movies advertised were either never made, had their titles changed before they were released, or were made with different casts than those announced in the campaign book (I do not have time to research the titles in this campaign book to see which had changed titles or were never made, but if anyone knows more about these movies, please e-mail us and we will post it here)! Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars, and almost every collector of campaign books agrees that THIS campaign book is the absolute best one there is!
NOTE: Click on linked names to see a biography.

Condition: very good.
Learn More about condition grades

Complete Buyer Protection - No time limit on our guarantees & NO buyer beware
Hershenson Help Hotline - Direct line to Bruce (our owner!) for urgent problems
Also, please read the following two pages of Consignor Reviews - Page 1, Page 2, and three pages of Customer Reviews of our company - Page 1, Page 2, Page 3, which shows you in our customers' own words exactly what makes our company and our auctions so very different from all others!

LAMP Approved - Founding Sponsor since 2001 - eMoviePoster
Postal Mailing Address:
Bruce Hershenson, P.O. Box 874, West Plains, MO 65775. 
(For our UPS or FedEx address, click here)
phone: +1 417 256-9616     fax: +1 417 257-6948
E-mail: Contact Us
Hours of Operation:
Monday - Friday 8:30 AM - 12:00 PM & 1:00 PM - 5:00 PM (CDT)