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Auction History Result

3m069 LLOYD'S OF LONDON 4pg trade ad 1936 Freddie Bartholomew, Madeleine Carroll, Tyrone Power!

Date Sold 1/27/2019
Sold For: Login or Register to see sold price.


2 Original Vintage Trade Ads (4 pages that unfold to measure 11 3/4" x 18 3/4", one ad printed on each side) (Learn More)

Lloyds of London, the 1936 Henry King England finance banking insurance romantic historical biography (produced by Darryl F. Zanuck; about Jonathan Blake, the man who help found the famous English insurance firm, but the movie takes GREAT liberties with what really occurred, and only has the slightest connection to the real story!) starring Freddie Bartholomew (as the young Jonathan Blake; his role is fairly minor, but he still got top billing, reflective of how big a star he was at this time!), Madeleine Carroll, Guy Standing (billed as "Sir Guy Standing"), Tyrone Power Jr. (as Jonathan Blake; in his first big success, but he is fourth billed), C. Aubrey Smith, Virginia Field, George Sanders (low billed, in his first year of credits roles!), "and a Mammoth Cast". Note that Freddie Bartholomew was at the height of his career when this movie was made, and even though he only played the star of the movie as a youth in a short part of the movie, he was still given top billing! Also note that this movie had a brief release at the end of 1936 (no doubt to qualify for awards), but went into wide release of January of 1937, so some of the movie paper for it is dated 1936 and some of it is dated 1937, but it is all from the first release of the movie.
NOTE: Click on linked names to see a biography.
Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was removed from an exhibitor magazine. Either of the ads can be framed and displayed (but of course, you would have to choose which one!).

Condition: very good. The pages were removed from a magazine (see above).
Learn More about condition grades

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