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Auction History Result

8p074 MY MGM CAMPAIGN BOOK promotional book '39 contest for theater owners with the best campaign!

Date Sold 2/28/2012
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Promotional Book (measures 10 1/2" x 17 1/2" [27 x 44 cm]; 27 pages) (Learn More)

My MGM Campaign Book, the 1939 promotional book sent to theater-owners. The scrapbook contains 4 printed pages detailing a movie campaign contest that theater-owners could enter for prizes totaling $10,000. The remaining pages were blank so that the campaign created by the owners could be added and sent back to MGM for the contest. The idea of the contest was that theater owners would fill the 23 blank pages with images of a specific campaign that they did to get customers for a specific MGM movie (back then, employees were super cheap and easy to find, and they would have employees working for days creating special custom made theater fronts, standees, etc, and MGM encouraged this because they knew that elaborate displays brought in more customers). Obviously, this book was never used, and we have never seen or heard of it before.

Condition: very good to fine.
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