eMoviePoster.comAuction History Result 3a022 LITTLE NELLIE KELLY trade ad '40 art of Judy Garland playing harp by Jacques Kapralik! Date Sold 8/12/2012Sold For: Login or Register to see sold price. An Original Vintage Theatrical Trade-Ad (measures 9 1/2" x 12 1/2" [24 x 32 cm]; 2 pages) (Learn More) Little Nellie Kelly, the 1940 Norman Taurog romantic Irish-American musical ("Judy Sings!"; "Geo. M. Cohan's great Broadway show!"; "Based upon the musical comedy written composed and produced by George M. Cohan") starring Judy Garland (in the title role as Nellie Kelly), George Murphy, Charles Winninger, Douglas McPhail, Rita Page, and Arthur Shields NOTE: Click on linked names to see a biography. Artist: Jacques Kapralik Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here was printed individually (it comes to us from the daughter of a studio executive, whose father took them home as samples). It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Condition: good. The trade ad was glued to a scrapbook page with the Kapralik side out, and when it was removed, it caused surface paper loss around the edges of the back of it (see our image). It caused paper loss in the credits on the back, but mostly blank white paper was affected. The Kapralik side was not affected at all. Learn More about condition grades
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