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Auction History Result

9k0035 GOIN' TO TOWN WC 1935 full-length art of sexiest Mae West in fancy dress with fur, very rare!

Date Sold 8/5/2021
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Paperbacked Movie Window Card (WC; measures 14" x 22" [36 x 56 cm]) (Learn More)

Goin' To Town, the 1935 Alexander Hall romantic bad-woman-inherts-fortune-and-tries-to-become-a-lady musical comedy ("She's found a new way of doin' 'em wrong!"; "Streamlined for Speed!"; "West goes modern in a big way as the cattle queen who tires of bad men and muscles into high society to pick herself a good one!"; "Celebrate Mae Day"; a wacky story of a dance hall queen whose fiancee dies leaving her great wealth, and she tries to make herself into a "lady") starring Mae West, Paul Cavanagh, Gilbert Emery, Ivan Lebedeff, Tito Coral, Fred Kohler, Monroe Owsley, Grant Withers, Marjorie Gateson, and Vladimar Bykoff (billed as "Wladimir Baikoff"). Note that this movie was originally titled "Now I'm a Lady", and some stills were printed with that title. It was then changed to "How Am I Doin'?", and we don't know what material was printed with that title. Finally, the title was changed to "Goin' To Town", and that was the final title for the movie.
NOTE: Click on linked names to see a biography.
If you know who did the art (if any), please let us know.
Important Added Info: Note that we have only previously auctioned one example of this window card, and we auctioned that same card twice. Now we have been consigned this second example, so this is still only one of two examples of this window card we have ever auctioned! Also note that this poster has been paperbacked. What is paperbacking? This means the poster was backed onto a heavy paper backing (acid-free), that is similar in feel to that of the original poster (except heavier). It is a similar process to linenbacking, except that most collectors use linenbacking for one-sheets and paperbacking for half-sheets, inserts, window cards, and lobby cards.

What IS paperbacking? Learn More

Overall Condition and Pre-Restoration Defects with Quality of Restoration: good to very good. Prior to paperbacking, the poster had darkened somewhat. It had some nail holes, smudges, and stains scattered throughout, but not in West's face and very few in her figure. Overall, the poster was in good condition prior to paperbacking. The card was paperbacked pretty nicely, and it displays pretty well, but the restorer did not address the darkening. There are some small pieces of tape on the back of the card, from when it was framed.
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