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Auction History Result

4s680 GENE AUTRY pressbook 1949 cool advertising for Gene Autry Day celebration!

Date Sold 3/17/2019
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 16" [30 x 41 cm]; 8 pages) (Learn More)

Gene Autry was a famous singing cowboy western actor from the 1930s to the 1950s. He began singing on radio in 1928, and by 1931, he had his own show. But his big break came in 1934, when he appeared in Ken Maynard's "In Old Santa Fe", and the audiences liked this "singing cowboy", and the next year, he starred in a really wacky serial "The Phantom Empire", which had an underground civilization and robots, but Gene managed to duck away every chapter to sing on his radio show! In 1936, he signed with Republic Pictures, and that ushered in the era of singing cowboy westerns, which soon became much more popular than most regular westerns. He continued his singing, writing over 200 songs, including his greatest ever, "Rudolph the Red-Nosed Reindeer", which sold over 30 million copies. He had a hugely successful TV show, and there was all sorts of merchandising, including toys, games, and comic books. He invested wisely in real estate and bought radio and TV stations, as well as the California Angels baseball team, and he became one of the most successful actors turned businessmen ever. Some of his movies include: Red River Valley, Melody Ranch, and Springtime in the Rockies. He always appeared with his horse Champion. He has five different stars on the Hollywood Walk of Fame (for movies, radio, television, recording, and live performance), the only person ever awarded five different stars! Autry passed away in 1998 at the age of 91.
Important Added Info: Note that in 1949, Columbia Pictures urged theaters to organize a "Gene Autry Day" in their hometowns, and they provided this pressbook, which shows the posters that theaters could order to make the day a success. They also provided a list of merchants who sold licensed Gene Autry products, and they advised theaters to get their local merchants to generously order these products, which would surely sell really well on "Gene Autry Day"! Also note that we have provided an image of the front and back covers of this pressbook (if the back cover is not the poster page, we photographed the interior poster page), and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut!

Condition: good to very good, NO CUTS. The pressbook is complete and uncut. It was folded once in each direction and there is light staining at the bottom of the vertical fold on the cover.
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