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Auction History Result

8s018 PARAMOUNT die-cut 5x6 promo card 1921 Rudolph Valentino, Gloria Swanson, DeMille & more!

Date Sold 9/1/2019
Sold For: Login or Register to see sold price.


An Original Vintage Promotional Card (measures 5 1/4" x 5 1/2" [13 x 14 cm]; 4 pages) (Learn More)

Paramount is a entertainment production company from 1912 to the present. They are the fifth oldest surviving film studio in the world. Paramount Pictures dates its existence from the founding of the Famous Players Film Company by Adolph Zukor. That same year, Jesse L. Lasky opened his Lasky Feature Play Company, and both companies released their films through a start-up company called Paramount Pictures Corporation (and their first movies were "released through the Paramount Program"). In 1916, Zukor maneuvered a three-way merger of his Famous Players, the Lasky Company, and Paramount into the Famous Players-Lasky Corporation. The new corporation absorbed other firms (such as Artcraft in 1918) and eventually was simply known as Paramount Pictures. The early history of Paramount is fascinating and filled with backstabbing, and anyone interested will be greatly rewarded by reading about it!
Important Added Info: Note that this is a special promotional herald for the Coxsackie Theatre from 1921. They apparently solely showed Paramount movies (likely they were owned by Paramount), and this really cool unusual herald is die-cut in the shape of the Paramount logo, and inside it has images of Paramount's top stars, including Gloria Swanson and Rudolph Valentino, and also an image of Cecil B. DeMille. The back has information about the movies they were showing on a specific week (see our images).

Condition: very good.
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