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In the past 30 years, we have auctioned MORE movie paper for MORE money than ANY other auction company, period!

EVERY item we auction starts at $1, with NO reserve, and NO buyers premium, and EVERY item is honestly described, with an unenhanced super-sized image!

We charge consignors the lowest rates of ANY major auction, and we have held over 1,696,000 online auctions!

Go to our current auctions in our Auction Galleries, and you will quickly see why we are the most trusted auction site! was founded in 1999 as the first all-movie poster auction website. We have auctioned well over 1.6 MILLION posters, lobby cards, stills and related items through our auctions since 1999, surely the most of any online auction! - The most trusted vintage original movie poster site & the only major online auction with no buyers premiums!

Did you know... that we have a LIFETIME guarantee on everything we sell (that the item is as we represented it)?

Return to Did You Know Archive
Added: 05/20/2013

I (Bruce Hershenson) was a major comic book collector/dealer since 1967, and a movie poster collector since 1969. Over the next 20 years I attended or participated in well over 100 collectible auctions, and I was struck by how much mis-representation there was (some due to poor research, and some seemingly due to purposeful deception), how much over-grading there was, how often I was overcharged for shipping, and just generally it seemed that if someone was setting out to make it as hard as possible to participate in these auctions, they could not do a much better job!

So in 1989, when I became a full-time movie poster dealer, and planned for my first major auction the following year, I made up my mind that I would do all I could to "do things right" because I felt that an honestly run auction that treated all buyers and consignors (not just the wealthy ones!) the way I wanted to be treated when I was the buyer or consignor would soon have most of the buyers and consignors flocking to our doors!

From the very start, I did all I could to have accurate condition descriptions, and honest price estimates, but because I was working through Christie's, I could not do anything about their "buyers premiums" or high shipping charges. Still, I found that buyers loved the accurate condition descriptions, and honest price estimates, and those Christie's auctions were all great successes. In 1997 I parted ways with Christie's (because they raised their buyers premiums and refused to let me publish the catalogs myself, as I had done with all the previous ones) and I partnered with Howard Lowery to run three very successful auctions in California.

But I knew that I wanted even more control over the auctions, most importantly to get rid of the buyers premiums, which solely exist to trick consignors into thinking they are paying far lower commissions than they actually do. Of course, when I ran those auctions with buyers premiums I made sure all consignors were fully aware of them, but I don't know of any other auctions that do so.

My time came in late 1999 when I began experimenting with eBay auctions, and I loved that I could not only finally have NO buyers premiums whatsoever (or hidden fees of ANY kind!), but I could also offer giant detailed full-color images of every item (and unlike many other sellers I never "improved" the images in any way), and as an added bonus, I started putting lots of research into the accuracy of our descriptions of the items we auctioned, not only their condition, but also as to the originality of each item (both that it was genuine, but also what release it was from, difficult with non-U.S. posters) and we started offering a LIFETIME guarantee that what we represent about each item is entirely true.

But what does that really mean? It means if we state an item is original (or a reissue, or from a specific country, or in "very good" condition, etc), we stand behind those statements for your lifetime. If you EVER discover we made a mistake on an item you bought from our auctions, you should tell us and we will make it right even YEARS after the fact!

But we don't just stop there!  When we discover any mistake we have made (either because someone has notified us, or simply because our endless research has uncovered a mistake) we immediately research past sales of that same item to see if we made the mistake with them so that we can make it right with those other buyers we sold those items to, even YEARS after the fact (we have contacted buyers about items we sold them a decade ago; see below for more on this!).

Over the next years I have kept improving this "Buyer Warranty" (especially when we left eBay in 2008 to start auctioning on our own site, This iron-clad "Buyer Warranty" is unmatched by ANY collectibles auction anywhere! For 250 years, auctions everywhere have hidden behind a policy called "Buyer Beware" (which is "A warning that notifies a buyer that the goods he or she is buying are "as is," or subject to all defects.").

This has enabled auction houses to auction mis-described items, mis-graded items, and even fake items, and when a customer calls them on any of these issues, they hide behind their "Buyer Beware", and tell the customer that all they warranted was the TITLE of the item (meaning that when they auctioned a "Casablanca movie poster", all they warranted was that it was in fact a movie poster from Casablanca, and NOTHING about the year it was from, the condition of it, or even whether it was an original or reproduction! This has resulted in tens of thousands of customers being flat out cheated at auctions, with no recourse.

Now you know that we at have NEVER subscribed to this odious "Buyer Beware". But to make certain that there is no doubt as to how safe you are when you buy from us, our iron-clad "Buyer Warranty" guarantees that what we sold you is what we said it was, in terms of originality and condition, and this warranty has no time limit whatsoever! Not only that, but when we discover ANY mistake that we made in the past, we TRACK DOWN all of the past buyers who bought an incorrectly described poster, and we offer them a full refund for the return of the poster (and we even pay shipping).

THERE IS NO OTHER AUCTION HOUSE THAT OFFERS THIS WARRANTY, OR WHICH FINDS THE BUYERS AND NOTIFIES THEM (rather than leaving it up to the buyers to find out about the mistake and contact the auction house).

There are two small conditions to this warranty. One is when we auction Italian posters, where there is no way to accurately date all of them (due to very confusing re-releases that even Italian dealers often can't identify). In the case of those posters, we put what we know about the release of the poster on the auction, and buyers have to accept this uncertainty if we are not certain of the release. The other is when we auction autographed items. We give all the information we know about how the autograph was obtained, and a 30 day unconditional return period, but after that, we do not take returns of signed items. But other than these two conditions, ALL items we auction have our "buyer warranty".

So, know that EVERY TIME you purchase from, you get this iron-clad "Buyer Warranty". Before you buy from other auctions, ask them if they will match this guarantee in writing. And if they won't, shouldn't you be asking yourself whether you aren't better off buying in auctions rather than in other auctions?

WHENEVER we discover we made a mistake on the year of origin of a poster we auctioned, we contact the past buyers of that poster (even many YEARS back)
     WHENEVER we discover we made a mistake on the year of origin of a poster we auctioned, we contact the past buyers of that poster (even many YEARS back) and we offer them a complete refund, including shipping. We don't make too many of these errors (because we are so meticulous!) but when you auction so MANY posters (128,000 in 2014 alone), a FEW errors creep in, and we send some of these "offer to refund" emails every week.

Here are three replies to these  "offer to refund" emails we recently received:

"Thanks for your kind offer but I'm happy to keep the poster. I'm amazed you still have records going back this far (TEN years) and that you would offer a refund after all this time! Keep up the good work."

"God bless you. That’s quite amazing – that you should care after all this time (seven years!), and on a $16 purchase. THAT’S why I buy from you – you are truly very special. Very much appreciated."

"I have bought so much stuff in the past from you guys and I love all my purchases. I would not even think about returning it but thank you so much for reaching out to me. I really appreciate your honesty and you really do have an amazing company. Thank you so much."

There is NO other auction house that does this. Sometimes the buyer DOES want to return it, and if they live outside the U.S. we sometimes lose $50 or more on shipping alone, and there have been cases where we lost many hundreds of dollars re-auctioning the item correctly identified. But shouldn't you always buy from an auction that has THIS policy, rather than the odious (and outdated) "Buyer Beware" where YOU are responsible for THEIR mistakes?

And below is a comic strip we commissioned on this subject, by the great cartoonist Erik Andresen!

MCW Ad - April

See Also:
Did you know... how you can educate yourself on how to tell originals from reproductions?
Did you know... that is the most trusted movie paper seller in the world?
Did you know... that beginning Monday August 27th will have a Hershenson Help Hotline for any problems you may encounter?
Did you know... that we are constantly improving our website and our business in many "behind the scenes" ways?
Comic Strip Archive - Which contains 12 full-color comic strips we commissioned artist Erik Andresen to create for us, many of which illustrate how we stand behind our guarantee.

Complete Buyer Protection - No time limit on our guarantees & NO buyer beware
Hershenson Help Hotline - Direct line to Bruce (our owner!) for urgent problems
Also, please read the following three pages of in-depth Customer Reviews of our company - Page 1, Page 2, Page 3, which shows you in our customers' own words exactly what makes our company and our auctions so very different from all others!

LAMP Approved - Founding Sponsor since 2001 - eMoviePoster
Postal Mailing Address:
Bruce Hershenson, P.O. Box 874, West Plains, MO 65775. 
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phone: +1 417 256-9616     fax: +1 417 257-6948
E-mail: Contact Us
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