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Did you know... why re-release posters appear in the decade in which the film was made in in our search filters?

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Added: 12/17/2018

We recently received a question asking (paraphrased):
"In some of your auctions, you have posters listed - for example - in the 1930's and 1940's but SOME OF THEM ARE REPRODUCTIONS. Why do you list things in these decades when they were not created in those decades?"

We replied with the below and thought it might be helpful for all of you to see our reply:

I appreciate your feedback. I see what you are seeing. It's not ideal, but let me address why it is set up in this way.

First, the posters you referred to are "theatrical re-releases", not "reproductions". There is a big difference between the two! A re-release is from when a movie went back to theaters, sometimes just a few years after its first release, and sometimes many years. A reproduction is a poster printed to be sold commercially and never appeared in a theater. We almost never auction reproductions, and when we do, it is in a completely different set of auctions than the ones where we auction original theatrical posters.

Back to your question. Why don't we list re-releases in the year the movie was first released? Because our "Decade" sort option was designed to reflect when the film is from, not necessarily when the poster is from. I completely understand why you don't like this. But there are more people who do like it than those who don't which is why we have it set up this way.

How so? Let's say a person is looking for a Snow White poster. Naturally when they search our galleries for one, they are going to click on "1930s" because that's when the film first came out. If we are auctioning say, a 1993 re-release poster from that movie, and we did NOT include it in the 1930s filter, then that person wouldn't find the Snow White poster, because it is unlikely they would also check every other decade filter to see what other Snow White posters we might have.

Another time where this helps people find posters they are looking for is when people are buying non-U.S. posters from U.S. movies. In many cases, the first original non-U.S. release was a few to several years later. Again using Snow White as an example, here are the release years for this film in various countries:
1937 (US)
1938 (Argentinan; Aust; Belgian; Czech; Danish; Dutch; English; French; Italy; Swedish)
1941 (Spain)
1948 (Austrian)
1950 (German; Japan)
1955 (Russian)
So you can see the same problem would occur for bidders if all of the above posters did appear in the 1930s filter.

So this is why we decided, when assigning posters to their "Decades" filters, to chose the method that would be help the most people find items of interest, figuring it would be easier to ask people to ignore the few re-releases that show up than it would be for others to scour all the "Decades" so they can be sure they missed nothing.

I understand you may not agree, and that is fine if you feel that way. I DO have a great way where you don't have to see these re-release posters at all and that is to use the "first release" filter. It is located under the "Extra Details" section.

When you click "first release", it will hide all the re-release posters, therefore showing you only posters from the film's first release. Once you do this, you'll see all those re-releases disappear from the results and you now see only the true first release posters.

But even if you disagree with our logic, I hope you can be understanding that we are in no way trying to be misleading. We just want bidders and collectors to be best able to find the items of interest to them!


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