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Cool Item Of the Week: Cavalcade pressbook

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Added: 01/16/2017

As many of you know, I, Bruce Hershenson, owner of eMoviePoster.com, have collected pressbooks (and related movie paper like studio yearbooks) for over 30 years, and I have the world's foremost collection of such material. I thought I would share one item with you each week, the type of items you almost surely have never seen before, and which might not come up for sale for DECADES!

So below is the pressbook from Cavalcade, the 1933 Frank Lloyd England family historical melodrama ("Fox Film's Picture of the Generation"; "Great as life itself!"; based on the play by Noel Coward; Best Director & Best Picture Academy Award winner; it follows a single English family from 1899, when the father is off to fight in the Boer War, and it follows the family through its trials and tribulations right up to the then-present day of 1933) starring Diana Wynyard (in her nominated for Best Actress Academy Award role), Clive Brook, Una O'Connor, Herbert Mundin, Beryl Mercer, Margaret Lindsay, John Warburton, Frank Lawton, Ursula Jeans, and Betty Grable (in an uncredited role). Note that while this movie is set in England and has an English cast (and was based on Noel Coward's play), it was a Hollywood movie produced by William Fox! It won one of the first Best Picture Oscars, and first release posters from it are extremely rare.

Here is an image of the pressbook's cover and two interior pages:

   

Each week I will showcase a different pressbook (or related item) from my collection (so in just 20,000 weeks or so, I will have shared the entire collection with you!). And remember to check out our previous Cool Items of the Week in our Cool Item of the Week archive (which is fully searchable!).


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