eMoviePoster.comSpecial AnnouncementsCool Item Of the Week: Carefree pressbookAs many of you know, I, Bruce Hershenson, owner of eMoviePoster.com, have collected pressbooks (and related movie paper like studio yearbooks) for over 30 years, and I have the world's foremost collection of such material. I thought I would share one item with you this week, the type of items you almost surely have never seen before, and which might not come up for sale for DECADES! This week, I have the pressbook from Carefree, (released in other English-speaking countries as "Amanda"), the 1938 Mark Sandrich singing-and-dancing romantic musical comedy ("Let the rhythm ring!... Fred and Ginger are back again"; "Fred and Ginger together again!"; "So you think Fred and Ginger are good, eh?... Well, you ain't seen nothin' yet!... You haven't seen dancing until you see the greatest dancers in the world in the greatest picture they ever made!... Never before such romantic flair, such abandoned fun, such excitement and interest and delightful plot in an Astaire-Rogers offering!... Never before such richness of production!... And the four Berlin songs are said to be the best he ever wrote!..."; "It's honey for the jitterbugs, it's fun for you and me. The Dance you sing and swing and slam- That rhythm dream. The Yam!"; "Here they come!... Dancing to your heart's content!... Dashing, bubbling, floating on a cloud of rhythm through a romance that will make you sigh as much as you laugh, and thrill as much as you tap your toes! Welcome, Fred and Ginger, in you biggest hit of all!"; "See them do 'The Yam'"; "Lyrics and Music by Irving Berlin"; "Story and Adaptation by Dudley Nichols and Hagar Wilde") starring Fred Astaire, Ginger Rogers, Ralph Bellamy, Luella Gear, Jack Carson, Clarence Kolb, Franklin Pangborn, and Walter Kingsford. Note that this was one of the nine wonderful movies that Astaire and Rogers made between 1933 and 1939 (they made one final movie, "The Barkleys of Broadway", eleven years later in 1949). Here is an image of the pressbook's covers and an interior two-page spread: As part of our bi-weekly club email, I will showcase a different pressbook (or related item) from my collection (so in just 20,000 weeks or so, I will have shared the entire collection with you!). And remember to check out our previous Cool Items in our Cool Item of the Week archive (which is fully searchable!).
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