835 GONE WITH THE WIND movie herald '39 Clark Gable Order Now For: $76.99
An Original Vintage Theater-Used Movie Herald (measures 10 1/4" x 16 1/2"; 4 pages)
Note: Scroll down for the condition, description, and item defects. Film Description Gone With the Wind, the classic 1939 Victor Fleming Civil War romantic melodrama epic ("The Greatest Motion Picture Ever Made!"; "In the New Screen splendor... The most magnificent picture ever!"; "David O. Selznick's production of Margaret Mitchell's story of the Old South"; "Screen play by Sidney Howard") starring Clark Gable (in his nominated for Best Actor Academy Award role; "as Rhett Butler"), Vivien Leigh (in her Best Actress Academy Award winning role; "and presenting Vivien Leigh as Scarlett O'Hara"), Leslie Howard, Olivia de Havilland (in her nominated for Best Supporting Actress Academy Award role), Hattie McDaniel (one of the first black African American performers to achieve success in mainstream Hollywood movies; in her Best Supporting Actress Academy Award winning role), Thomas Mitchell ("as Gerald O'Hara"), Butterfly McQueen, Ann Rutherford, George Reeves (best remembered for playing the title role in TV's "The Adventures of Superman"), Victor Jory, Jane Darwell (great character actress who is best remembered as "Ma Joad" in "The Grapes of Wrath"), Ward Bond, Ona Munson, and Yakima Canutt (famous Hollywood second unit director, who appeared in some movies as an actor, almost always performing dangerous stunts!)
More About This Item Note that this poster is double-sided, but not in the regular way. There is a different image on each side of the poster. We have provided an image of each side, and please realize that the winner of this auction will receive ONE poster!
Overall Condition: fine Notable Defects: The herald is in quite nice condition (it was intended to be folded down the middle, but it never was)!
Explanation Of What This Condition Grade Means: This item is in really excellent condition! It has the most minor of imperfections, but has survived in really wonderful condition! Note that we do not use terms like "mint" or "near mint". "Fine" is our highest grade, and it compares favorably to most dealers' "near mint" or "mint". You should look at our "super-sized" image of the actual item, which will confirm just how nice this item is!
More About This Poster Type: Heralds were made from the 1910s to the 1960s. Theaters would order heralds by the thousands (they usually cost around $3 per thousand!). They would then hire people to stand on busy street corners and pass them out to all who walked by. Since the vast majority of people looked at the herald for a moment and then threw it away, it is not surprising that not many heralds survive. Most heralds are a single sheet of paper that is folded in half, creating four small pages. The front of the herald usually has just the title of the movie and images of the stars (like a small poster) and the two middle pages usually have a lot of information about the movie along with more images (and sometimes these images are found nowhere but the herald). The back page is usually blank for the theater to print in their name and play dates, to let people know where the movie was playing and when. Sometimes one or more of the pages were full-color, and often some of the pages were two-color. A herald is usually the most inexpensive way to get an original item from a classic movie! Most pressbooks would have a sample herald glued in to the first or last page of the pressbook. Some of the heralds we offer came from theaters, and some originated from pressbooks. There is little difference except for the lack of local printing on the pressbooks ones (sometimes this is replaced with a list of the price of the herald in quantity). Remember that even though these heralds are four "pages", they are actually a single sheet that has been folded in half! Please bear that in mind before you place your bid! Pictured below are images of the front and back of the herald opened up. One image shows pages one and four, and the other shows pages two and three. But they are from opposite sides of the same herald! 
