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Auction History Result

9m066 LOT OF 27 1958 MOTION PICTURE EXHIBITOR MAGAZINES '58 filled with info for theater owners!

Date Sold 8/16/2015
Sold For: Login or Register to see sold price.

a lot of 27 1958 issues of Exhibitor (at some point, the name changed to "Motion Picture Exhibitor"), one of the many trade magazines sent to movie theater owners starting in 1918. Each magazine measured approximately 9" x 12", and each contained around 30 pages (more for special issues). Each weekly issue would be filled with profusely illustrated articles about upcoming movies, statistics about box office grosses of current releases, and sometimes articles about coming developments in motion picture technology, and sometimes sections illustrating how theaters advertised current movies Of greatest interest to collectors are the dozens of advertisements (most full-page) from all of the major studios! Many of these ads were full-color, and the studios spent a great deal of time and money creating them, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that at some point in the mid 1950s, when the studio's revenues were cut by competition from TV, this magazine merged with a rival, "Showmen's Trade Review", which had been first published in 1933. Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1930s! Note that there is a "gambling" element with purchasing this lot! We did not look through each of the issues to see what ads they contain, and some may have some great ads, but please note that we can't look through the magazines, because this lot is sealed and ready to be sent to the new owner, so don't bid on it unless you can accept this uncertainty.
Measurements: 9 1/4" x 12 1/4"

Condition: good to very good. All of the issues are complete. They have some minor wear around the edges, and each was lightly folded down the center, and some have some slight water staining around the edges, but the pages are not stuck together, and otherwise, the magazines are in pretty good condition.
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Titles included:

MOTION PICTURE EXHIBITOR (27)

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