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Auction History Result

7k054 FORT APACHE pressbook '48 John Wayne, Henry Fonda, Shirley Temple, Victor McLaglen, cool art

Date Sold 3/19/2013
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 18" [30 x 46 cm]; 16 pages) (Learn More)

Fort Apache, the 1948 John Ford U.S. Cavalry Native American Indian cowboy western ("John Ford's Masterpiece of the Frontier!"; based on the James Warner Bellah story, "Massacre"; about a Civil War hero who is transferred to a western regiment, obviously based on General Custer, and he wants to have added glory by killing Cochise, but the local captain, played by Wayne, does not feel the Indians are in the wrong, but the Colonel persists, and many of his men are massacred, similar to what actually happened at Little Big Horn) starring John Wayne, Henry Fonda, Shirley Temple, Pedro Armendariz, Ward Bond, George O'Brien, Victor McLaglen, Anna Lee, Irene Rich, Dick Foran, Guy Kibbee, Grant Withers, Mae Marsh, John Agar (billed as "and introducing John Agar"), Miguel Inclan (as Cochise), and Jack Pennick. Note that this was the first of the three John Ford/John Wayne cavalry movies (the second was "She Wore a Yellow Ribbon" in 1949, and the third was "Rio Grande" in 1950). Note that George O'Brien had been a World War I soldier and Navy boxing champion, and after he left the Navy, he worked as a stuntman, and in 1924, John Ford picked him to star in his silent epic "The Iron Horse". He became a major silent star, and worked consistently in the 1930s, and then he re-enlisted at the start of World War II, when he was over 40 years old! After the war, his old friend and mentor John Ford gave him parts in three westerns, including this one!
NOTE: Click on linked names to see a biography.
Artist: Harold Von Schmidt
Important Added Info: Note that the pressbook measures 12" x 18", but the front and back covers were designed with a single image, which, when the pressbook is opened, measures 18" x 24". Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut!

Condition: very good to fine, NO CUTS. The pressbook is complete and uncut and is in nice condition!
Learn More about condition grades

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