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Auction History Result 3w070 RED CROSS WEEK pressbook 1944 They do not fail us, we shall not fail them, ultra rare! Date Sold 2/7/2019 Sold For: Login or Register to see sold price. An Original Vintage Pressbook (pb; measures 11" x 17" [28 x 43 cm]; 12 pages) (Learn More) Red Cross Week, the 1944 World War II (WWII) Red Cross press book ("They do not fail us, we shall not fail them") featuring advertisements and information pertaining to the motion picture industry's participation in Red Cross Week from March 23rd to the 29th. This was a special promotion that some movie theaters took part in March of 1944, and the theaters that did take part were sent this pressbook so they could order special posters to use in their promotion, but apparently those posters are incredibly rare, because we have never auctioned any! Of special interest is a half-page ad in this pressbook showing an image of Humphrey Bogart, and saying that Mr. Bogart had just returned from the front, where he was entertaining troops, and that he was strongly behind this Red Cross Week, and they urged theaters to put his image in their lobby in conjunction with the fundraising! If anyone knows more about this pressbook, please e-mail us and we will post it here. NOTE: Click on linked names to see a biography. Important Added Info: Note that we have never before auctioned this pressbook! Note that we have provided an image of the front and back covers of this pressbook (if the back cover is not the poster page, we photographed the interior poster page), and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: very good, NO CUTS. The pressbook is complete and uncut. It was once lightly folded across the middle but has been laying flat for a long time. It has some darkening and small tears around the edges. Learn More about condition grades 
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