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Auction History Result

6y040 BELOVED BRAT Other Comapny 1/2sh '38 Dolores Costello, Bonita Granville, Donald Crisp!

Date Sold 4/28/2015
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Unfolded Other Company Half-Sheet Movie Poster (1/2sh; measures 22" x 28" [56 x 71 cm]) (Learn More)

The Beloved Brat, the 1938 Arthur Lubin troubled teen melodrama ("The sensation of the hour!"; "Are they the marked women of tomorrow?"; "From an original story by Jean Negulesco" a complicated story of a 13 year-old rich girl whose parents ignore her, and she has a black friend whose family treats her lovingly, but her parents forbid her to be with them, and she ends up in a car accident with her parents' butler, and she is sent to a progressive reform school where she changes her ways, and is able to get her parents to change theirs too, and to accept her black friends) starring Bonita Granville, Dolores Costello, Donald Briggs, Donald Crisp, and Matthew 'Stymie' Beard. Note that this movie has a very complicated origin! It was originally titled "Girls on Probation", which means that it likely had a somewhat different plot, but at some point after they began filming, they settled on the plot described above, at which point the movie's title was changed to "The Beloved Brat" (after first considering using the title "Too Much of Everything"). But almost surely because Warner Bros. had already announced that they would make "Girls on Probation" (and in fact, we have seen the window card and insert from that intended release), they went ahead and made a movie of that title to replace the changed one, which actually did center around girls on probation, and which starred Jane Bryan and Ronald Reagan!
NOTE: Click on linked names to see a biography.
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Important Added Info: Note that this was printed by the "other company". This was a company in the Midwest that from roughly 1936 to roughly 1941 printed its own one-sheets and lobby card sets (and a very few inserts, half-sheets, three-sheets, 40x60s and stills) for three major studio movies (Warner Brothers, Paramount and United Artists, but no other studios). The posters and lobby cards are from the original release of the movie, and almost always have completely different artwork from the regular studio release. They never have the name of the releasing studio on the poster or any of the lobby cards, but many years later, noted poster dealer/historian Walter Reuben discovered that the name of the company was "Associated Displays Corporation" and that they were based in Manhattan, New York (oddly, no collectors knew the name of this company for decades!). Sometimes, "other company" posters or lobby cards have images that are the equal of those from the regular studio release posters or lobby cards! Also note that this poster has never been folded! Some pre-1970 half-sheet posters were folded twice horizontally at the poster exchange, while some were not. It can be difficult to find an unfolded example of many pre-1970 half-sheet posters (note that most post-1970 half-sheets were NOT folded, so they are pretty much only found unfolded, and therefore this does not apply to those half-sheets).

Condition: good. The poster was never folded. It has darkening and stains, except in part of three borders. It has a tear in the middle of the right border and paper loss in the top blank border.
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