eMoviePoster.comAuction History Result 5a081 LOT OF 21 MOTION PICTURE DAILY DECEMBER 1936 MAGAZINES '36 cool movie ads & information! Date Sold 2/8/2015Sold For: Login or Register to see sold price. a lot of 21 December 1936 issues of Motion Picture Daily, one of the main trade magazines sent to movie theater owners in the 1920s and 1930s ("Founded in 1907 by J.P. Chalmers"). Each magazine measured approximately 9" x 12", and each contained around 25 pages (however, by the late 1930s, the number of pages had dwindled quite a bit, down to around 12 pages). Each daily issue would be filled with articles about upcoming movies, and other stories of interest to theater owners. Of greatest interest to collectors are the advertisements from some of the major studios! Many of these ads were full-color, and the studios spent a great deal of time and money creating them, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1920s and 1930s! Measurements: 9 1/4" x 12 1/4"Condition: very good. All the issues have a piece of tape (or it was removed) on the bottom of the front cover, in the blank area. Otherwise, they are in pretty good condition, especially considering their age. Learn More about condition grades Titles included:
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