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The Wizard of Oz, the classic 1939 Victor Fleming family magical fantasy adventure musical ("MGM's miracle musical show of shows!"; "It's Metro-Goldwyn-Mayer's Technicolor triumph!"; "Magnificent in its brilliant Technicolor splendor!"; "At Last It's Here Biggest Sensation Since "Snow White"!"; "The mighty miracle show that is the talk of America!"; "Amazing sights to see! The Tornado, Munchkinland, Horse of a Different Color, Startling Balloon Ascent, The Flying Monkeys, The Tree That Throws Apples"; "Gaiety! Glory! Glamour!"; based on the classic book of the same name by L. Frank Baum; nominated for the Best Picture Academy Award) starring Judy Garland (as Dorothy), Frank Morgan (in the title role as The Wizard of Oz!), Ray Bolger (as The Scarecrow), Bert Lahr (as The Cowardly Lion), Jack Haley (as The Tin Man), Billie Burke (as Glinda, the Good Witch), Margaret Hamilton (as the Wicked Witch), Charley Grapewin, "The Munchkins", and Toto too! Note that MGM was worried about how well this movie would do at the box office, and they did something we don't remember seeing on any other major movie advertising! One of the taglines says "Biggest sensation since Snow White", which means MGM was advertising a Walt Disney movie, but that shows just how worried they were! Of course, they needn't have worried, because this was a timeless classic that has only improved with age.
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Important Added Info: Note that movies on their first release often have somewhat disappointing sets of lobby cards (either some of the cards or occasionally, most of the cards). This is because the scenes for the set were often picked out prior to the film's completion, and often this was done in a hurry. Perhaps the person picking the scenes for the lobby cards did not know what were the most classic moments of the movie, or perhaps they did not think it was important, but certainly, this would help explain why the lobby sets for many movies include some "dead cards" (cards which do not show any of the major stars), and also some not very interesting scenes, and why some of the most classic scenes are omitted. Often, when there is an early re-release of a classic movie, the people who prepare the lobby cards correct this mistake, including better scenes, and often, this early re-release sets are overall better than that of the original! In the case of "The Wizard of Oz", the original set was nice, but none of the cards picture the Wicked Witch (some speculate that this was because they wanted to keep her a surprise), but the cards for the 1949 re-release set include the two of the best scenes from the original set (the "wiping of the tears" card, and the balloon scene), but it replaces the repetitive scenes of Dorothy, the Tin Man, and the Scarecrow, with some really wonderful scenes of the Wicked Witch by the apple tree, the four lead characters by the witch's warning signs, and more. The original set has a parade sequence card where the characters are incredibly tiny, and in the re-release set, the characters are much larger. The 1949 title card has a completely different layout and design from that of the original title card. Certainly, the 1949 lobby cards are an important addition to the collection of any Oz enthusiast!

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