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Auction History Result 2g058 LILAC TIME purple herald '28 British flyer Gary Cooper loves French Colleen Moore in WWI! Date Sold 10/12/2014 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Herald (measures 4" x 7 1/4" [10 x 18 cm] when folded; 4 pages) (Learn More) Lilac Time, the 1928 George Fitzmaurice romantic World War I (WWI) airplane aviation pilot military melodrama ("The next great motion picture!"; "All that is beautiful in Springtime and Love time blended into the greatest Colleen Moore picture of all time!"; "From the play by Jane Cowl and Jane Murfin"; about a group of British flyers stationed in France in World War I, and they stay in the home of a Frenchman who has a pretty young niece, who they consider their good luck charm, and one of the men falls in love with her, but then he is shot down on a mission, and she searches for him in hospitals) starring Colleen Moore, Gary Cooper (very young in this role!), Burr McIntosh, George Cooper, and Cleve Moore NOTE: Click on linked names to see a biography. Important Added Info: Note that we are offering two different heralds for this movie that are both first release, one with color printing and the other with solely purple printing. But while they are both first release, they are not from the exact same time! The purple one appears to be a sort of "advance" herald. It has no play dates section, and it has two different references to it being upcoming ("The next great motion picture!") and "it will be one of the most important screen events of 1928". We strongly suspect that the purple herald came out at the beginning of the summer of 1928 (and it has no Gary Cooper on the cover, but a small box with his picture on the back, and it says "audiences will recognize the hero as the handsome leading man of Beau Sabreur and Legion of the Condemned". The color herald is from when the movie actually opened (it had its world premiere on July 16, 1928), and on that herald, Gary Cooper is pictured with Colleen Moore and there are three images of him inside, and his name is written directly under the title. This herald was folded in half at one time as was originally intended. Condition: very good to fine. Learn More about condition grades 
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