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Auction History Result 8j415 IT'S MOVIETIME, U.S.A. standee '52 Celebrating the Golden Jubilee of American Movie Theatre Date Sold 6/30/2015 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Standee (measures 31 3/4" x 54 1/4" [81 x 138 cm]) (Learn More) It's Movietime, U.S.A., the 1951 movie theater promotion ("Celebrating the Golden Jubilee of the American Movie Theatre!"; "Movie time"; "Go to a movie theatre today!"; "Golden jubilee attractions coming your way!") made to encourage people to go to the movies! Note that the poster for this poster is undated, and it mentions the "Golden Jubilee of the American Movie Theatre", which would seem to be the 50th anniversary. But exactly when did "movie theaters" begin? Apparently they thought it was 1901, because we have seen the pressbook for this promotion, and it tells that the promotion began in October 1951 and continued into 1952. The pressbook explains how the 23,000 theaters participating in this "Golden Jubilee" promotion were showing 50 different current and recent release movies, and it has advertising about those 50 movies. If anyone knows more about this, please e-mail us and we will post it here. Important Added Info: Note that we have previously sold movie posters on this, but not this rare standee, which has a blank area in the top center where the movie theater was supposed to put a half-sheet. I bet the person who purchases this will put a half-sheet of their choice in that area, and it will make for a wonderful and unique home display! Note that several months ago, we were consigned around a dozen standees that were similar to this one. Just about every one of them is "die-cut", meaning that they are cut around the edges to the shape of the image. But while those were from the same time period, they had been poorly stored, and most were quite musty and had other condition issues. NOW WE HAVE BEEN CONSIGNED A DIFFERENT MUCH LARGER GROUP OF 85 STANDEES LIKE THESE, BUT WHILE THESE ALSO HAVE CONDITION ISSUES, THEY ARE NOT "MUSTY" LIKE THE EARLIER ONES WERE! They were apparently stored far better, and while they have aged over the past 60 or 70 years, but most of the defects were likely acquired when they were first used. See the condition area below for a full description of the condition each standee is in, but know that this is a remarkable collection that was well stored for many decades (and standees like this have always been quite rare, because few survived, likely because theaters discarded them after using them)! Unlike the other standees we are currently auctioning (which have two circular pieces of cardboard attached to the back), this standee has a regular standee backing, and it could be stood up and displayed (or of course, one could instead choose to frame it). Condition: good to very good. The poster has some faint horizontal scuff lines (caused by the corrugated cardboard it was created on) and some minor wear around the edges (see our image). There are three small areas of surface paper loss at the bottom of the standee. Learn More about condition grades 
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