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Auction History Result 7t001 IT jumbo LC '27 sexy distracting Clara Bow lays on Antonio Moreno's desk as he works! Date Sold 5/6/2014 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Jumbo Lobby Card (LC; measures 14" x 17" [36 x 43 cm]) (Learn More) It, the 1927 Clarence G. Badger silent romantic sex appeal comedy ("Story and adaptation by Elinor Glynn"; from the then-scandalous novel by Elinor Glyn; about a poor shopgirl who falls in love with her rich employer) starring Clara Bow, Antonio Moreno, William Austin, Gary Cooper (in a bit part as a reporter), and Priscilla Bonner. Note that this movie was not much different from Clara Bow's other movies of the time, but it had one of the all time great advertising campaigns ever for a single movie, where the "It" of the title referred to a sort of sex appeal, and the public was told that Clara Bow had more of "It" than any other actress, and they bought into that, and the movie was a huge success! NOTE: Click on linked names to see a biography. Condition: fine. The card is in excellent condition! Learn More about condition grades 
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