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22nd Annual Announcement 1925-26 Fox Corporation, the 1925 Fox Film campaign book, sent to theater owners to encourage them to show Fox movies. The book includes 73 pages with mostly two-page spreads on Fox's upcoming movies. Some of the movies listed include Marriage (H.G. Wells' first movie, and Wells is pictured!), Lightnin' (John Ford), The Iron Horse (John Ford), 7th Heaven, The Best Bad Man (Tom Mix), Buck Jones ("7 Virile Western Adventure Pictures"), East Lynne, The Everlasting Whisper (Tom Mix), The Silver Treasure (Joseph Conrad, who is pictured!), O. Henry (8 two-reel movies, and O. Henry is pictured!), and many more! Also included in the book are three great two-page spreads which show all of the one-sheet and larger posters created for "The Fool", "As No Man Has Loved", and "The Iron Horse", and all are in full color! Note that, because Fox was one of the foremost studios at this time and had some of the biggest name stars, they prepared a campaign book filled with beautiful full-color artwork, and much of it is signed by truly extremely talented artists including Robt. Robinson, Dan Smith, Burton Rice, Lotte Usabal, George Giguere, W.M. Allison, E.B., G.S., W.B. King, and B.L. Crabbe! We have included images of the cover of the book and five of the two-page spreads (and we did not make a big effort to find the best ones!). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Also note that, as was often the case with these campaign books, some of the movies advertised were either never made, had their titles changed before they were released, or were made with different casts than those announced in the campaign book (I do not have time to research the titles in this campaign book to see which had changed titles or were never made, but if anyone has more information about any of these, please e-mail us and we will post it here)! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars!
NOTE: Click on linked names to see a biography.

Important Added Info: Note that this campaign book comes from a legendary collection of campaign books that was collected by one of the first people to recognize the beauty of campaign books, Marty Kearns! Marty spent considerable money locating dozens of these ultra-rare books, and he had each of them professionally bound with a black binding, with the name and year of the campaign book on the outside, and some really cool vintage-looking inside front and back covers (and this was done very expertly, at considerable expense).

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