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Auction History Result

5z008 SCHAEFER PALE DRY: LOVE AT FIRST GLASS billboard '50s great art of beer glass & love letter!

Date Sold 4/13/2017
Sold For: Login or Register to see sold price.


An Original Vintage Tri-Folded Billboard Advertising Poster (measures approximately 9' x 20') (Learn More)

Schaefer Beer is a brand of American alcoholic beer from 1842 to the present. It was first produced in New York City in 1842 before the company relocated to Brooklyn in the early 20th century. In the mid-1970s, Schaefer Beer was one of the top selling beers in the U.S., ranking as high as fifth in both the 1950 and 1970 rankings.
If you know who did the art (if any), please let us know.
Important Added Info: Note that this billboard poster was printed in 12 sections designed to overlap. Note that this billboard advertising poster was printed in 8 sections designed to overlap. Also note this poster was folded in a way that makes it resemble a tri-folded six-sheet (only much larger, of course, as there are more sections). But the length and width of the folded poster is just about the same as that of a folded six-sheet or three-sheet. This means that this poster needs to be sent in an oversized flat package, which will measure roughly 16" x 38", and approximately 2" high, and it will cost more to send than a regular sized package.

Condition: good to very good. There are some small stains scattered throughout the poster and there is some tattering along the foldlines and around the edges of the sections of the poster.
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