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GILDA/PLATINUM BLONDE GILDA/PLATINUM BLONDE banner, paper OR search current auctions Auction History Result 8m047 GILDA/PLATINUM BLONDE paper banner '50 sexy famous beauties Jean Harlow & Rita Hayworth! Date Sold 7/5/2015 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Paper Banner (measures 24" x 80" [61 x 203 cm]) (Learn More) the 1950 double-bill release ("Two Famous Beauties combine their glamour in ONE GREAT SHOW!") of Gilda, the classic 1946 Charles Vidor Buenos Aires Argentina romantic love triangle bad girl gambling casino crime film noir ("'Johnny, let me go, please let me go. I can't stand it any more...'"; "Now they all know what I am..."; "'I was true to one man once ...and look what happened!'"; "'I didn't think I'd be true to a man again as long as I lived...'"; "'I warned you to let me alone. And I mean it!'"; "There never was a women like Gilda!") starring Rita Hayworth (in the title role "as Gilda"), Glenn Ford, George Macready, Joseph Calleia, Steven Geray, Joe Sawyer, Ludwig Donath, Robert Scott, and Gerald Mohr AND Platinum Blonde, the classic 1931 Frank Capra romantic comedy (about a poor newspaper reporter who helps a rich heiress, and despite their complete different lifestyles, they marry, but it is a doomed romance, but fortunately, he has best friend Loretta Young, and he finally realizes he loves her in the closing moments of the movie!) starring Loretta Young, Robert Williams (in his final movie role), Jean Harlow, Halliwell Hobbes, Reginald Owen, and Louise Closser Hale. Note that star Robert Williams played the lead in this movie, and seemed that he might have a very promising career, but he developed appendicitis shortly after it was finished, and he died of peritonitis four days after the movie opened! NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that the poster says "COLUMBIA REPRINTS" in the bottom center. This was a terminology used by Columbia Pictures at this time for some re-releases, and it has caused some collectors to be confused! This poster is the original poster from the 1950 double-bill release of these movies, and is NOT a "reprint"! Also note that in the 1910s through 1930s, studios would make large cloth banners that movie theaters could hang up above their lobbies (or above their entrances). In the early 1940s, they changed to making paper banners (perhaps there was a cloth shortage during World War II). At first, they were made of one-sheet-like paper, and they didn't survive very well, and they apparently were not very popular, because very few survive. At some point around 1946, they changed to making them out of a heavy paper stock, similar to that used for 40x60s, but measuring 24" x 80". Many people think these became very popular at drive-in theaters, which were then expanding at a major pace throughout the country. The paper banners were very popular until the late 1960s, and then far fewer were made (perhaps corresponding to the decline in popularity of drive-in theaters). We have been consigned a wonderful collection of 133 of these paper banners, and we are auctioning them all, in 133 separate auctions. This is a great opportunity to acquire one or many of these rare posters! Condition: good to very good. There are some scuffs and dot stains scattered throughout the poster. There is a small stain in the left of the top blank border (see our image). Learn More about condition grades 
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