eMoviePoster.comAuction History Result 2z0026 L&M calendar 1957 Live Modern smoke modern, wacky image of happy couple on the beach! Date Sold 1/23/2020Sold For: Login or Register to see sold price. An Original Vintage Calendar (measures 14" x 21 1/2" [36 x 55 cm]) (Learn More) L&M is a brand of cigarettes originally introduced as plug tobacco in 1885, named after Liggett & Myers Tobacco company founded in 1873. In the 1950s it was launched as a cigarette, and is perhaps the earliest cigarette brand to have a filter that wasn't once-sided! Important Added Info: Note that Liggett & Myers decided in 1957 that they could promote their cigarettes as part of a healthy lifestyle, with the great slogan "Live Modern smoke modern...". Those who followed their advice no doubt also died young modern! Condition: good to very good. Learn More about condition grades
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