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Auction History Result

5b073 FILM BULLETIN exhibitor magazine May 17, 1941 Bringing Up Baby, TELEVISION is here!

Date Sold 9/25/2011
Sold For: Login or Register to see sold price.


An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12 1/4"; 24 pages) (Learn More)

Film Bulletin, one of the many trade magazines sent to movie theater owners starting in the 1930s (this one was a bi-weekly, and we don't know exactly how long it continued publication or when it started). Each magazine measured approximately 9" x 12", and each contained around 30 pages. Each bi-weekly issue would be filled with articles about upcoming movies, statistics about box office grosses of current releases, and sometimes articles about coming developments in motion picture technology, and sometimes sections illustrating how theaters advertised current movies Of greatest interest to collectors are the dozens of advertisements (most full-page) from all of the major studios! Some of these ads were full-color, and the studios spent a great deal of time and money creating them, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1930s!
Important Added Info: Note that this issue has a wonderful editorial called "Television is Here!", which describes how there was a test of a program of television shows on May 9, 1941, where an invited audience watched the shows that were broadcast over the air (from three blocks away!), and the audience LOVED what they saw, and this editorial was wondering if this new television industry would help movies or hurt them. Also note that we have provided a picture of the front cover of the magazine, and also pictures of one or more interior two-page spreads (but we didn't make much effort to find the best ones!). These images should greatly help you judge the overall condition of the magazine. Please realize that there were only a few ads in each magazine, and that the bulk of each magazine is taken up by stories about current productions and other information of interest to theater owners (and I don't know that this information can be found anywhere else or that it has been reproduced in any book since its first publication!). Please know that these magazines are sealed in bags and are ready for shipping, and we cannot answer any questions about them or look through them for you, so please bid (or do not bid) based on the images we have provided.

Condition: very good. Note that we have attempted to check to see if the magazine is complete and uncut, and we believe that it is. However, there is a slight possibility that we might have missed a small cut or a page that was neatly removed, and if that happens, you can return the magazine. We have solely provided an overall description of the condition of the magazine, but you can also refer to our super-sized images. Please bid (or not bid) based on that overall grade and by viewing the super-sized images.
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