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Auction History Result 3g008 INTERMEZZO trade ad '39 romantic close up of pretty Ingrid Bergman & Leslie Howard! Date Sold 12/10/2015 Sold For: Login or Register to see sold price. An Original Vintage Movie Trade Ad (measures 11 1/4" x 18 1/4" [29 x 46 cm]; * pages) (Learn More) Intermezzo: A Love Story, the 1939 Gregory Ratoff romantic love triangle music infidelity melodrama ("As magic as your own surrender to love..."; "An interlude of brief enchantment seized from tomorrow's uncertainty. Dramatized with a romantic new star team... Drawn not from yesterday's story books but from the living world of today."; "An intense and absorbing tale, with the wide, powerful sweep of a great human document... teeming with the passionate and the genial and the bittersweet..."; "Millions of people share the heart-gripping problems portrayed by these three"; about a famous violinist having an affair with a young girl) starring Leslie Howard, Ingrid Bergman (billed as "Introducing Ingrid Bergman"), Edna Best, John Halliday, Cecil Kellaway, Enid Bennett, and Ann E. Todd. Note that producer David O. Selznick was certain that Ingrid Bergman would be a huge star when he signed her to a contract in 1938, having seen her Swedish movies. To play it safe, for her first U.S. movie, he chose to re-make one of her earlier Swedish successes, "Intermezzo", which she had made in 1936 with an all-Swedish cast, in Swedish of course. Selznick's instincts were correct (as he had been so often before, and would be again), and Bergman DID become a huge international star! NOTE: Click on linked names to see a biography. Important Added Info: From the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks and exhibitor magazines, and they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. Sometimes those books and magazines are separated and the ads, which now greatly resemble the individually printed trade ads, are sold individually. The trade ad offered here could have been removed from a yearbook or magazine or it could have been printed individually as a sort of brochure, but it is difficult to tell which, because we can't see the back, because it has been paperbacked. It can be framed and displayed (but many trade ads have different images on each side, so one must choose which side to display if it is framed!). Note that this trade ad has been paperbacked. What is paperbacking? This means the poster was backed onto a light paper backing (acid-free), that is similar in feel to that of the original poster (it means that the poster must be handled carefully, as the backing does not give it much added strength, but it is similar to having an unrestored poster, and yet it has been properly preserved). It is a similar process to linenbacking, except that most collectors use linenbacking for one-sheets and paperbacking for half-sheets, inserts, window cards. What IS paperbacking? Learn More Overall Condition and Pre-Restoration Defects with Quality of Restoration: very good. Prior to paperbacking, the trade ad was removed from some publication, or was a brochure sent to exhibitors (see above). It had different images on the back also advertising the movie, but fortunately, they do not bleed through to the front. The ad had staple holes at the top and bottom center, where the two pages joined, but was otherwise in nice condition prior to paperbacking. It was nicely backed, and displays well! Learn More about condition grades 
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