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Auction History Result

6y061 BROTHER RAT Other Company 1/2sh R40s Priscilla Lane, Wayne Morris, Ronald Reagan, different!

Date Sold 4/28/2015
Sold For: Login or Register to see sold price.


An Undated (probably 1940s) Re-release Vintage Theatrical Unfolded Other Company Half-Sheet Movie Poster (1/2sh; measures 22" x 28" [56 x 71 cm]) (Learn More)

Brother Rat, the 1938 William Keighley Virginia Military Institute military academy romantic comedy ("From the play by John Monks, Jr. & Fred F. Finklehoffe") starring Priscilla Lane, Wayne Morris, Johnnie Davis, Jane Wyman, Eddie Albert, and Ronald Reagan. Note that two years after this movie was made, co-stars Ronald Reagan and Jane Wyman married, and remained married for eight years!
NOTE: Click on linked names to see a biography.
If you know who did the art (if any), please let us know.
Important Added Info: Note that this is an odd poster! We have seen first release items from this movie and Ronald Reagan is sixth billed, and we have seen 1940s re-release items where he is top billed, but here he is third billed! We would assume that means this is from yet another release that came out between the original and 1940s re-release. If anyone knows more about this, please e-mail us and we will post it here. Also note that this was printed by the "other company". This was a company in the Midwest that from roughly 1936 to roughly 1941 printed its own one-sheets and lobby card sets (and a very few inserts, half-sheets, three-sheets, 40x60s and stills) for three major studio movies (Warner Brothers, Paramount and United Artists, but no other studios). The posters and lobby cards are from the original release of the movie, and almost always have completely different artwork from the regular studio release. They never have the name of the releasing studio on the poster or any of the lobby cards, but many years later, noted poster dealer/historian Walter Reuben discovered that the name of the company was "Associated Displays Corporation" and that they were based in Manhattan, New York (oddly, no collectors knew the name of this company for decades!). Sometimes, "other company" posters or lobby cards have images that are the equal of those from the regular studio release posters or lobby cards! Also note that this poster has never been folded! Some pre-1970 half-sheet posters were folded twice horizontally at the poster exchange, while some were not. It can be difficult to find an unfolded example of many pre-1970 half-sheet posters (note that most post-1970 half-sheets were NOT folded, so they are pretty much only found unfolded, and therefore this does not apply to those half-sheets).

Condition: fair. The poster was never folded. It has stains around the edges, more so in the right of the bottom border, extending into the image. It has tears and paper loss in the middle of the left border, and there is tape on the back of the tears.
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