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Auction History Result

3a006 PARAMOUNT 1924-25 campaign book '24 great full-color artwork ads from name artists!

Date Sold 6/26/2011
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Campaign Book (measures 10" x 13"; 82 pages) (Learn More)

Paramount Fall and Winter - 1924-25, the 1924 Paramount campaign book, sent to theater owners to encourage them to show Paramount movies. The book includes 82 pages with one-page spreads on Paramount's upcoming movies and stars. It is filled with lots of really cool full-color ads (some signed by the artists, and they are all different from the posters that appeared for those movies), including, naturally, several ads each for their two biggest stars, Rudolph Valentino and Gloria Swanson. We have pictured the cover and eight of the interior two-page spreads, but we really could have pictured them all! Paramount was far and away the number one studio at this time, and they clearly lavished a ton of money on the creation and printing of this campaign book (which was later imitated by the other studios, with equally lavish full-color ads).
NOTE: Click on linked names to see a biography.

Condition: fair to good. The book had softcover covers and someone put a piece of stiff cardboard inside the back cover (to reinforce it) and then wrapped both covers in a thick plastic material to protect them. At some point, the entire book became water stained around the edges, and it extends into the image areas in many ads, but it is very noticeable in some and not very noticeable in others. None of the pages are stuck together, but many are rippled somewhat around the edges. Obviously, one would prefer to find a better example of this campaign book, but given that we have never seen another one, that might be an incredibly long wait!
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