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Auction History Result
y001 BOX OFFICE BOOK 1932-33 Universal movie campaign bookDate Sold 1/29/2008
Sold For: $437.00
An Original Vintage Movie Studio Campaign Book (sometimes called "studio yearbooks"; measures 10 1/4" x 13 1/4"; 58 pages) (Learn More)
Universal: The Box Office Book 1932-33, "Step out with Universal", the 1932 Universal campaign book, featuring upcoming Universal movies and stars from movies that were planned for production by Universal in the coming year. The campaign book includes a number of one and two-page spreads, and all are in full color. It contains full color ads for the following upcoming Universal movies and stars including Flight Commander (Lew Ayres), The Invisible Man (two-page spread), The Old Dark House (Boris Karloff), Counselor at Law, Broken Dreams of Hollywood (sexy art!), Laughing Boy (Native American Indian), Laughter in Hell, Cagliostro: The Great Impostor (Boris Karloff), All American (football!), Tom Mix ("6 Big Pix!"), and much more! Note that many of the pages have signed artwork, by many different (quite talented) artists, including Harry T. Fur, Kulz, Earl Elton, Grosz, A.M. Froehlich, Mulford, and most of these artists have several different pieces in the book. Note that, because Universal at this time did not have the biggest name stars, they relied on movies with very lurid and sensational material, and they created images for this campaign book that are both extremely colorful and often downright sexy! We have included images of the covers of the book and seven of the two-page spreads (and we did not make a big effort to find the best ones!). THIS IS REALLY ONE OF THE NICEST CAMPAIGN BOOKS I HAVE SEEN IN TERMS OF ART! We have only pictured a small portion of the book, but many of the ones that are not pictured are just as nice as the ones that ARE pictured!. Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Also note that, as was often the case with these campaign books, some of the movies advertised were either never made, had their titles changed before they were released, or were made with different casts than those announced in the campaign book! Note that in the case of this particular campaign book, there is a really cool ad for "Cagliostro", which turned into "The Mummy" (note that the ad in no way shows the Egyptian or mummy connection, but it is really cool artwork!), and of course, the book also has a great two-page spread for "The Invisible Man", plus a one-page ad for "The Old Dark House", meaning that this book has ads for three of the greatest horror classics ever! Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars!
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Important Added Info: Note that this is one of an excellent collection of seven extremely scarce studio campaign books (plus two similar items) we are selling this week on eBay (in seven separate auctions). Even though these are books that have sold for hundreds of dollars in the past, all begin with 99 cents with no reserve on any of them!
Condition: very good to fine. There is scuffing throughout the front and back covers, and some extra scuffing on the edges of the spine. However, the interior pages are in really nice condition!
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