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Auction History Result

1x054 RIO RITA trade ad '42 Kapralik art of Bud Abbott & Lou Costello!

Date Sold 6/17/2012
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Trade-Ad (measures 9 1/2" x 12 1/2" [24 x 32 cm]; 2 pages) (Learn More)

Rio Rita, the 1942 S. Sylvan Simon south-of-the-border romantic musical screwball comedy ("The Daffy-Dilly Jubilee of Mirth and Music!"; "Special Material by John Grant"; about not very bright entertainers at a Mexican resort, and they meet Nazi agents who try to trick them into smuggling contraband into the U.S.) starring Bud Abbott, Lou Costello (Abbott and Costello), Kathryn Grayson (in the title role as Rita Winslow), John Carroll, Patricia Dane, Tom Conway, Peter Whitney, Eros Volusia (a sexy Brazilian dancer; as herself), and Joan Valerie. Note that the contract that Abbott & Costello had signed with Universal allowed them to make one movie a year at a different studio, and this movie was made with MGM (they made two other MGM movies in 1944 and 1945).
NOTE: Click on linked names to see a biography.
Artist: Jacques Kapralik
Important Added Info: Note that from the 1920s on, studios would create elaborate trade ads, often in full color, and often using the finest artists of the day. They would run these ads in their studio yearbooks (and sometimes those books are separated and the ads are sold individually), but they would also print those trade ads separately and mail them individually to theater owners, trying to get them to book that specific movie. The trade ad offered here was NOT removed from a yearbook or magazine, but was printed individually. It comes to us from the daughter of an MGM studio executive, who took home samples of these great ads (which explains why they are in such great condition, because they were never mailed to a theater).

Condition: very good to fine.
Learn More about condition grades

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