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Auction History Result

4j054 MARLENE DIETRICH personality poster 1936 super close portrait of the Paramount leading lady!

Date Sold 3/5/2019
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Unfolded Personality Poster (measures 22" x 28" [56 x 71 cm]) (Learn More)

Marlene Dietrich was a very popular German actress and singer from the 1920s through the 1950s! She started in German movies in the 1920s, and then got her big break in Josef von Sternberg's "The Blue Angel", which was made in both a German and an English version. That led to a series of wonderful movies with von Sternberg. Some of her other movies include: Destry Rides Again, Shanghai Express, The Scarlet Empress, A Foreign Affair, Morocco (nominated for the Best Actress Academy Award for this film), Blonde Venus, Touch of Evil, Witness for the Prosecution, and Judgment at Nuremberg. She passed away in 1992 at the age of 90.
If you know who did the art (if any), please let us know.
Important Added Info: Note that normally, personality posters like these were not dated, because they were intended to be used for at least a couple of years. In the case of this series from Paramount (the ones with this border design), each of the posters are dated 1936 (but surely they stayed in use past that year).

Note that starting in the very early 1910s (around 1912, when studios realized that people were more likely to go to a movie if it had a star they liked in it), studios created sets of special "personality" posters, which theaters that showed their movies could hang in their lobbies. These had a big advantage over posters for specific movies, because they could be used whenever a movie with that star was shown, which meant they could be used over and over! Because studios realized this, they made these posters on a high quality paper stock, sometimes with a "linen" texture, and sometimes with elaborate border designs, and almost always with great quality color printing. They almost always measured exactly 22" x 28", the same as "half-sheets" (which were then known as "displays", except that they were taller than they were wide, and that the images almost always had a "full bleed", meaning that there were no blank borders. They almost always showed a head and shoulders image of the star, and the image on these posters is often very close to actual life-size! They almost always have the name of the star and the studio they worked for at the bottom. Even though there were many sets of these from many studios over a period of approximately 30 years (they were rarely made after the early 1940s), very few survive, likely partially due to World War II paper drives, and partially due to the fact that they were never folded and the paper they were made of sometimes aged poorly.

Note that Paramount Pictures became the leading Hollywood studio in the late 1910s, and remained at the forefront of Hollywood for the next several decades. They had a great lineup of stars, and they created many sets of personality posters to promote them. The earliest of these is likely from the late 1910s, and there are others from each succeeding decade, and there are even some that are from the late 1940s or early 1950s, which is after most of the other studios quit making these 22x28 posters. You can tell their different sets in two ways. One is that all of the posters from a set have the same border design and the stars and studio names are written in the same font and layout. The other is that you can look at the age of the star in the image (although that might possibly be deceptive, because they might have sometimes used a slightly younger version of a star!). We don't know how often the Paramount sets were made, but some major stars carried over from set to set, but with the passing years, some stars would be dropped and new stars added. These posters are extremely rare as it is likely few theaters ordered them, and fewer still saved them, and in addition, they could be easily torn, and if they were not stored carefully, they would become fragile, and it is likely many were damaged and discarded for that reason! Note that the high quality paper stock these posters were printed on does not always age very well, and can become fragile (usually resulting in chips around the edges of the poster). Because of their fragile nature and their age, we intend to send all of these personality posters in large flat packages, and never roll them into tubes (unless the buyer insists)! PLEASE DO NOT BID ON THIS POSTER, UNLESS YOU ARE WILLING TO PAY THE COST OF SHIPPING IT IN A LARGE FLAT PACKAGE!

Condition: good. The poster was never folded. It was printed on a linen finish paper (typical of these Paramount personality portraits of this time). It has some smudges and light stains around the edges, mostly in the blank borders, with small paper loss in the right of the top border. It has a few smudges and scuffs scattered through the image.
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