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Auction History Result

4z040 JOAN CRAWFORD 22x28 personality poster '33 wonderful head & shoulders portrait in cool dress!

Date Sold 2/18/2016
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Paperbacked Personality Poster (measures 22" x 28" [56 x 71 cm]) (Learn More)

Joan Crawford was born Lucille LeSueur in San Antonio, Texas in 1905 (later, she would claim she was born in 1908). Her father left her mother before she was born, and her mother re-married while she was a toddler, and for a while she grew up thinking that man was her father. Her mother divorced and re-married yet again before she was 16, moving to Kansas City. Lucille (now called Billie Cassin) started dancing as a chorus girl in Chicago, Detroit and New York City. In 1925, she went to Hollywood, and after her first movie, Pretty Ladies (where she was billed as Lucille Le Sueur), a movie magazine held a contest to pick her new name and the winning entry was Joan Crawford. Crawford had more determination to be a star than any other actress, before or since. One of her early major roles was as the love interest in Harry Langdon's Tramp, Tramp, Tramp in 1926, and by 1928 she had appeared in 24 movies, some small parts and some important ones. In 1928, she had the starring role in Our Dancing Daughters, and that made her a major star. In 1931, she made Laughing Sinners with up and coming star Clark Gable, which led to a series of movies they co-starred in (they also had a years long affair!). Throughout the 1930s, Crawford was one of MGM's top stars, in films like Grand Hotel, Rain, and The Women, plus a slew of romantic melodramas. She had a quickie marriage in 1923, and in 1929 she married Douglas Fairbanks Jr., which lasted until 1933, and in 1935 she married Franchot Tone, which lasted until 1939. In 1940, while unmarried, she adopted a daughter, Christina. In 1942, she married Phillip Terry, and together they adopted a boy, but their marriage only lasted until 1946. In 1943, after 18 years, MGM and Joan parted ways, by mutual consent. But Joan was not willing to fade from the limelight, and she made several very memorable movies with Warner Bros, including Mildred Pierce (winner of the Best Actress Academy Award for this film), Humoresque, Possessed (nominated for the Best Actress Academy Award for this film), Sudden Fear (nominated for the Best Actress Academy Award for this film), and Flamingo Road. My very favorite movie of hers is the bizarre 1954 Nicholas Ray western, Johnny Guitar (if you have not seen it, I highly recommend it!). By 1956, however, her career was finally winding down, and she married Alfred Steele, President and CEO of the Pepsi-Cola Company. This might have worked out well for her, but he passed away in 1959, and Joan stayed on the Board of Directors of Pepsi until her forced retirement in 1973. In the 1960s, Joan, still not willing to "fade away" appeared in a series of increasingly low budget horror movies, the best of which was What Ever Happened to Baby Jane? with Bette Davis, with whom Joan had had a bitter feud for years in the 1930s and 1940s. Joan passed away in 1977 at the age of 71. It is easy to remember the crazy lady she clearly was (see Mommie Dearest, based on the bitter tell-all book by her adoptive daughter, Christina), but it is also important to recognize that she had an amazing talent, and that her own remarkable perseverance kept her a major star for over three decades
If you know who did the art (if any), please let us know.
Important Added Info: Note that MGM created three different sets of personality posters in the 1930s to promote their stars (there had also been two earlier sets, at least, in the early and late 1920s). The earliest set from the 1930s was made in 1931, and it featured MGM's top stars of that time, with each getting a beautiful 22" x 28" full-color head & shoulders portrait (these were the same size as half-sheets, but oriented vertically, and they have no blank borders). Approximately 2 years later, in 1933, MGM created a second set, reflecting the change in their top stars, so some stars remained in the set, but with new images of them, and some stars were dropped and others added in their place. Approximately 2 more years later, in 1935, MGM created yet another set. All three sets can be easily distinguished from each other by the way the stars' names are presented in the bottom. These posters are extremely rare as few theaters ordered them, and fewer still saved them, and in addition, they could be easily torn, and if they were not stored carefully, they would become fragile, and it is likely many were damaged and discarded for that reason! Note that these posters were printed on a high quality paper stock, but it is one that does not always age very well, and can become fragile (usually resulting in chips around the edges of the poster). Because of their fragile nature and their age, we always send these posters in large flat packages, and never roll them into tubes (unless the buyer insists)! PLEASE DO NOT BID ON THIS POSTER, UNLESS YOU ARE WILLING TO PAY THE COST OF SHIPPING IT IN A LARGE FLAT PACKAGE! Also note that this poster has been paperbacked. What is paperbacking? This means the poster was backed onto a light paper backing (acid-free), that is similar in feel to that of the original poster (it means that the poster must be handled carefully, as the backing does not give it much added strength, but it is similar to having an unrestored poster, and yet it has been properly preserved). It is a similar process to linenbacking, except that most collectors use linenbacking for one-sheets and paperbacking for half-sheets, inserts, window cards.

What IS paperbacking? Learn More

Note that this item needs to be shipped in an oversized flat package. If it is a size that might ordinarily be rolled in a tube (like a half-sheet), the reason it is in this auction is specifically because we feel it either CAN'T be rolled or because we feel it would be a mistake to roll it, because it might well damage the item. In the case of the few items that could be rolled, we will roll the item in a tube if the new owner insists, but only if they accept that they can't return the item if it is damaged from being rolled. So please bear in mind that this item must be sent in a LARGE flat package (the size of the package will depend on the size of the item), and bear this added expense in mind before placing a bid on it.

Overall Condition and Pre-Restoration Defects with Quality of Restoration: good to very good. Prior to paperbacking, the poster had a 5" tear in the left border going through the center of the credits area, with a few creases, tiny tears, and tiny bits of paper loss around the edges. Overall, the poster was in good to very good condition prior to paperbacking. The poster was well backed, but after it was backed, it acquired creases in the left of the bottom border, and the bottom right corner, where there is also tiny surface paper loss.
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