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Auction History Result 3a003 PARAMOUNT 1937-38 hardcover campaign book '37 great art of W.C. Fields, Mae West & much more! Date Sold 6/26/2011 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Hardcover Campaign Book (measures 10 3/4" x 14"; 135 pages) (Learn More) Paramount Pictures 1937-38 ("The Best Shows in Town for 1937-1938"), the 1937 Paramount campaign book sent to theater owners to encourage them to show Paramount movies. The book includes many pages with two-page and three-page spreads on Paramount's upcoming movies and stars (apparently this was an experiment they tried this year where they advertised each movie but having a three-page spread about the movie, where the right page folded over like a centerfold and had the name of the movie on it; you opened up that page to see the three-page spread). Some of the movies and stars advertised include Angel (Marlene Dietrich), Sapphire Sal (Mae West), True Confession (Carole Lombard and Fred MacMurray), Things Began to Happen (W.C. Fields), Beau Geste (George Raft), Midnight (Marlene Dietrich), Professor Beware (Harold Lloyd), and many more! There is a three-page fold-out section that advertises Betty Boop cartoons, another two-page spread for Fleischer cartoons with an incredible full-page ad for Popeye the Sailor Meets Ali Baba and the Forty Thieves, plus much more! We have included images of the front cover of the book and seven of the interior pages, and we did not make a big effort to find the best ones, and we really wish we could have pictured them all. IMPORTANT! Note that we pictured some of the three-page spreads with the title page folded in and only the facing page showing (had we opened that title page, you would have seen all three pages of the three-page spread). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars! NOTE: Click on linked names to see a biography. Condition: good. There are many smudges on the first interior page, but it is only a text page. There are scratches and surface paper loss on the front and back covers. There is one interior ad (for The Light That Failed), which has a person's name written in paint in the background area and some light paint over part of the title. Other than the above defects, the book is in pretty good condition. Learn More about condition grades 
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